Corporate citizenship refers to a firm’s responsibilities towards society. The company aims at facilitating a better quality of life and producing higher living standards for the surrounding community maintaining its profitability for stakeholders. Corporate citizenship has a positive impact on the economic, social and environmental factors of a given firm (George, 2015). Corporate citizenship creates a positive image for the respective firm since customers are attracted to companies that are concerned with improving their standards and producing services and products dedicated to developing higher living standards.
Additionally, corporate citizenship creates a good reputation on the firm’s identity increases the value of the brand and helps in building the company’s identity (Craig et. al, 2015). Social responsibility on customers improves the company’s identity, attracting numerous benefits such as access to funding and stable cash flow. Through the execution of strategies directed towards facilitating quality life for the stakeholders, the firm gains a positive reputation that improves its identity among stakeholders and hence ensuring stability in the respective industry.
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Many firms are concerned with doing good in order to build a good reputation, maintain a good image among the stakeholders and ensure that its identity is positively marked. Moreover, when the government is not doing well, the firms consider it a suitable era to market their brand by providing higher standards of living to the surrounding community. This approach is significant since stakeholders can easily identify the efforts of the firm towards ensuring a quality of life for society (Dimmock & Walker, 2005).
In conclusion, ethical behavior is the key factor in creating a good image and identity for a given firm. Ethical behavior entails acting in ways that are in line with the social perceptions of good values. When a firm demonstrates equality, honesty, fairness, diversity, and respect towards individual rights while facilitating higher living standards, it improves its image and identity among the stakeholders and among the members of the surrounding community (Day & Antonakis, 2012).
References
Craig, N., George, B., & Snook, S. (2015). The discover your true north Field book: A personal guide to finding your authentic leadership . John Wiley & Sons.
Day, D. V., & Antonakis, J. (2012). Leadership: Past, present, and future. The nature of leadership , 3-25.
Dimmock, C., & Walker, A. (2005). Educational leadership: Culture and diversity . Sage.
George, B. (2015). Discover your true north . John Wiley & Sons.
