Implementation Roadmap

AT&T is a telecommunication company that has a platform for selling phones and provision of internet and other services. Implementation of big data analytics in the company requires the completion of a particular milestone. The proposed significant data analytics capability is venturing into a new market. Entry into a new market by any organization is not an easy task as it can fail if there is no plan. Ten milestones will have to be completed in the analytics capability. The milestones are as follows.  

Selection of the region of operation. The area needs to be strategic and fits the target population for AT&T products and services.   

Identification of the new prices in the new market. The prices are likely to differ from the typical rates at AT&T is used. New prices will indicate a shift in the production model so that they can generate revenue.  

Have a better understanding of the market. Understanding the market means collecting information on the structure (Gaudett, 2014). It will be possible to know how operations are conducted from the system. AT&T can gain knowledge on how prices of commodities are set in the new market and analyze if it will impact their operations.  

Analyze the local competitors. Competitor's information can be a significant hindrance to the venture's success, especially when there is a monopoly. If AT&T identifies the competitors in the market, they can create a contingency plan that they will use if things do not go according to plan.   

Decide on the business model to use. A business model will determine if the new venture will be a success or not. The model needs to consider the culture of the community members (Learning, n.p). Thus, the management will know a strategy that they can use to go against the resident's culture.    

Selection of appropriate local partner. It is challenging to venture into a new market in the absence of a local partner. The role is to make sure that the partner has a well-advanced knowledge of the surrounding, the consumer behavior, and challenges.   

Create a launch plan. A planned launch will incorporate the data of the launch. The event's budget, expected number of guests, and even the activity's attribution to their performance.  

Draft an agreement with the employees. The contract I a way of showing the employees that they are a part of the new venture. There is an increase in trust and level of performance of the workers. Thus, AT&T will get the needed support from the workers who will act as a backup plan to the new venture operations.     

Strategically integrate the operation in the new market to the business model. The milestone aims at ensuring there is a rhyme in functions between the organization and the local market (Gaudett, 2014).  

Launch and expand on the operation. The last milestone is the actualization phase, where the real venture takes place.  

All the milestones will have a massive set of data collected by AT&T. The data set will be studied so that the organization can measure its success level. The landmarks of the data are represented in the Gantt chart below.  

References 

Gaudett, C. E. (2014). How to develop your buyer persona and reel in better customers. Retrieved from  http://www.forbes.com/sites/theyec/2014/10/28/how-to-develop-your-buyer-persona-and-reel-in-better-customers/ . Accessed 29 January 2021. 

Learning, L. (n.d.). Promotion: Integrated Marketing Communication (IMC). Retrieved from https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/ . Accessed 29 January 2021.