Collaboration is simply the process of either two or more people working together to achieve a specific result. This has proven critical in any firm that requires the different department to come together to achieve the desired result efficiently. Collaboration software is thus designed to facilitate sufficient "working together" and can further potentially cut costs for any organization ( Almorsy, Grundy & Ibrahim, 2011). Based on the fact that collaborative solution is highly ideal, some questions must be answered by the top management before choosing a suitable product offered. Picking the right vendor is one of the most common asked questions in the modern world of technology. Other questions are: will the solution scale to meet the future needs of the organization? Will the solution adapt to the company’s future endeavor? Is the solution secure? Will it be safe from potential cyber-attacks and informational theft? What is the start-up and cost of the solution to operate such a system? Will the solution be cost worthy to the firm? How will it affect the IT staffing of the company and the resource requirement? Will the company have to downsize some of the departments based on the convenience of the solution?
There exist two major collaborative solutions that most firms use today for advertising, meetings, and conferences. Studies have shown that the virtual meetings have become imperative for large organizations which have an establishment in multiple locations. On the other hand, GoToMeeting is suitable since it enables firms to cut down their travel cost via cloud-based meetings ( Peterson, 2016). Some of the primary features are Accessibility across many devices, streaming live video which allows for face-to-face interaction, shared whiteboards that can be used by presenters to control the presentation of multiple document formats online training capability, shared apps which enable demonstrators to present software live, and capability to record meetings ( Gadea et al, 2011).
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Blogs are evidently the excellent way to promote advertise and even share products or ideas. For the organization, intranet-based blogs offer the most convenient way to disseminate and even provide excellent feedback platform for the clients and readers. These solutions evidently meet the above-identified needs and are highly useful for the organizations today as they give them the capability to hold meetings virtually anywhere. They further allow firms to advertise and receive feedback from their clients. The staffs, the management, and even associates do not necessarily have to travel physically to participate in a conference ( Peterson, 2016). Cloud-based collaboration tools enable them to attend the meetings virtually anywhere anytime.
References
Almorsy, M., Grundy, J., & Ibrahim, A. S. (2011, July). Collaboration-based cloud computing security management framework. In Cloud Computing (CLOUD), 2011 IEEE International Conference on (pp. 364-371). IEEE.
Gadea, C., Solomon, B., Ionescu, B., & Ionescu, D. (2011, July). A collaborative cloud-based multimedia sharing platform for social networking environments. In Computer Communications and Networks (ICCCN), 2011 Proceedings of 20th International Conference on (pp. 1-6). IEEE.
Peterson, A,. (2016). WebEx vs. GoToMeeting: A Virtual Conferencing Software Comparison. Retrieved from http://technologyadvice.com/blog/information-technology/webex-vs- gotomeeting/
