Telecommunications is one of the fastest growing industries in the world, with this robust growth heavily linked to the cutting edge innovations that enable gadgets to perform multiple functions. Emoji Technology Limited is currently the second largest consumer electronics manufacturer based on sales volumes. Emoji Technology Limited is part of the conglomerate Emoji Group which comprises of 50 companies and 126 subsidiaries. Emoji operates from its headquarters in Brussels, Belgium. EmojiTechLtd produces an array of consumer electronics and telecommunication equipment. Phones have developed from the pioneer bulk, power scavenging, crumply phones to more sophisticated smartphones (Abnett et al., n.d.) . Phones have evolved from the conventional voice communication sole purpose to more circuitous purposes with phones being able to convey short messages (SMS), access internet, capturing high-quality photos and videos and also becoming gaming tools. These multi functions and the exponential growth of popularity of social media platform has transformed phones into a lifeline to most people in the digital era. This dependency on phones has to lead to a burgeoning market boom in the telecommunication. With the aim of capitalizing on this opportunity, an influx of companies has ventured into the telecommunication electronics manufacturing industry. To gain market competitiveness, companies require having a paradigmatic shift in policies and marketing strategies to ensure products and marketing strategy are effectively tailor fit to meet consumer demands (Abnett et al., n.d.) .
Emoji brand has become brand synonymous withcutting-edge technological and innovation in the telecommunication industry. Emoji Tech Ltd currently operates in over 80 countries across the globe, with Asia, Europe, and North America accounting for more than 72% of the company total sales (Bendis, Gaiman, Pichelli, Ponsor, & Petit, 2013) . Recently the company is prospecting to venture into emerging markets in Africa and South America as it eyes to tap into the virgin potential of these continents. Emoji Tech Ltd has a workforce of 300000 employees across the globe. The global market forsmartphones over the year of 2016/2017 is estimated to be a total of over 362 million unit sales. Emoji Tech Ltd commands 51%e of smartphone sales. Emoji Tech Ltd made sales estimated to be of the value of $1.8 billion making a net profit of $ 600 million.
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Though Emoji Tech LTD is considered to have market dominance, it faces stiff competition from Apple Corp and Transition Holdings which rank position two and three respectively based on annual sales. Apple and Transition have been able to devour a huge chunk of Emoji Tech Ltd's market share. Apple Corp markets its self-based on its revolutionary personalized system software and precision and obsession in delivering quality products. Apple poses a threat to the Emoji'shigh-end market. On the other hand Transition Holding , posses an imminent threat by offering cheaper alternatives, which appeals to the lower middle class and low-income customers (Bendis, Gaiman, Pichelli, Ponsor, & Petit, 2013) .
Emoji Tech is set to launch a new phone Emoji Galaxy 7 which has been described as a marvel of perfect simulation of science and glamor in creating a revolutionary masterpiece. Emoji Galaxy 7 has been described as the gateway to a new dawn in technology. Intel Galaxy 7 has a width of 69.6mmlenght of 142.2mmand is 7.9 mm thick. These dimensions give the phone a huge screen and an ultra-slim body, giving it a lovely appeal and a secure, comfortable grip. The phone has a corning gorilla glass 4 and 1400* 2560 pixels resolution. This level of resolution gives the user the best quality of video and camera view available in the market, while the gorilla glass armors the screen from breakage and scratches. An internal memory of 4 GB and an octa-core processor enables the phone to operate multiple applications without any glitches or hanging. The phone is waterproof and has a thumb print scanner that secures the phone from access by unauthorized people. Intel galaxy sevenis projected to retail at the price of 500 dollars. This is a relativelyfair price base on the phones features, and more people feel that it has been undervalued. This is likely to learn well with customers as they can experience the full value of money spent on the phone (Bendis, Gaiman, Pichelli, Ponsor, & Petit, 2013) .
Target market
EmojiGalaxy7 will transcend across all age brackets as it has features that meet each of the age demography. The primarily targeted age bracket is the youthful population with the primary focus being on the working class youths with age ranging from 23-35. EmojiGalaxy 7 has a 32 megapixels back camera equipped with a flashlight 16 megapixels front camera equipped with a flashlight. These features are likely to attract a lot of attention from the youths who are obsessed with the quality photography (TINSLEY, 2014) .
Emoji galaxy 7 targets men as primary consumers. It’s an open secret that men are more economically empowered than their women. Due to the relatively high price of thephones, men are anticipated to be primal customers. Also, the huge screen property is more appealing to men than it is women as it portrays a sense of masculinity and strength. Market research proves that women prefer smaller portable phones especially when they aren’t carrying bags due to the small size of the pockets in their clothing’s (TINSLEY, 2014) .
Emoji galaxy seven angles to capture the business class section of the market. By presenting the phone as urban, cool but still functional e phone hopes to make a capturing impression on the business plan. Using an octa-core will enable the phone to processor high power application in the smoothest and fastest manner. This feature is likely to increase confidence level among the business community as the phone will be deemed fast and reliable.
Marketing activities
Social media campaign
The social media campaign has become and effective marketing campaign tool. Most successive brands are visible carrying out hashtag campaigns across different social media platform. A target market is a youthful group mainly made up of millennium generation that is literary living their lives on social media. Social media marketing is an effective campaigning tool as most social media platform enables the campaigners to choose a precise target group based on their age, sex, and even profession (TINSLEY, 2014) . The topmost secret to a successive online campaign is having a captivating collective content and proper engagement with the social media family through quick responses.
Event sponsoring
Sponsoring of events as a marketing tool is untapped marketing avenues that have been massively underestimated. Sponsoring of events creates a human and personalized interaction with the target market in an environment of comfort. Through sponsoring cocktail parties especially for professionals, Emojican tap into the business class market and create stable customer relations and loyalty. Emoji can also sponsor popular youth events such as "tomorrow land."
Mainstream media campaign
Through visual and audio advertisement in mainstream media's such as radios, televisions, and newspaper, the general public is informed of the new product and persuaded to buy the product. This is the most convention form of campaign and has been proven and test over the years to be effective. Advertising on mainstream media will create awareness of the product which will translate to sales as the product is irresistible
Roadshows
Road shows tend to attract attention from by passers and with a properly coordinated ground marketing team. Road shows will be highly fortuitous if conducted in rural settings as more people are less engaged in their day to day events and are easily attracted to side shows and will be an optimistic marketing tool in India and South America.
References
Abnett, D., Barberi, C., Wong, W., Yeung, C., Silva, I., & Petit, C. Guardians of the galaxy (1st ed.).
Bendis, B., Gaiman, N., Pichelli, S., Ponsor, J., & Petit, C. (2013). Guardians of the Galaxy (1st ed.). New York: Marvel Worldwide.
TINSLEY, B. (2014). The rhenium–osmium age of the Galaxy. Nature , 286 (5776), 911-911. http://dx.doi.org/10.1038/286911a0
