Detail the Strategy Based on the Model
Companies have established great ways to market their products to consumers. The marketing mechanisms range from media adverts to promotion shows. These and other methods have managed to popularize new and existing products to customers. The new trend in commodity marketing is the consumer decision process which most companies are picking up. I noticed this marketing model recently when I was looking for a backpack from an online store. During my search, I came across an online shop (Target), which has fully embraced this marketing model.
The Target’s website (intl.target.com) presents an interface that is easy to use for a first time visiting consumer. It presents the customer with an easy way to navigate the site while searching for a product of their choice. It has a platform where customers can fill in the exact details of the product they want. Customers are allowed to give each detail of a product they are looking for, after which product images and their respective descriptions pop-out on the screen automatically (Target, 2016).
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Why the Strategy was Successful
The experience with the Target’s model was an enjoyable one due to various reasons. Firstly, it was easy to navigate through, and it made me feel at home. Secondly, I was allowed to select exactly the type of product I wanted to purchase. While filling in the features of the backpack; I felt like being in control over my preferences making every bit of the shopping procedure worth repeating. My greatest joy was being able to find exactly what I wanted. The shopping experience was a great one, and I hope to go back for more shopping.
How the Company Should Move into the Future
If Target maintains this module, more customers would like to be associated with it. Customers prefer online shops that are trustworthy- a feature which Target has demonstrated (Perreau, 2016). This company should also establish a way of learning their customer’s behaviors. Oakes (2014) points out that understanding a consumer’s buying behavior will help the company to win over them and increase purchasing of other products from them. This module will attract more profits as well as enhance customer loyalty. It should also encompass an online chat system that will allow customers present their queries. Such a system will benefit the company by documenting the most inquired product by customers.
My Decision-making Process
My decision-making process was a simple one. I started by identifying my problem which was a backpack. I was in need of a bag as I was bound to travel a lot across the country after my graduation. I then embarked on searching for one. I asked my friends to recommend the best backpack I for me. They all gave me different alternatives on suitable backpacks and places I could acquire one. I also searched online for various backpacks.
The next process was to evaluate and select the best alternative backpack from the four that I had identified. One of the suggestions from a friend was a backpack I previously owned. It had not served me well and lacked durability. The next option was seemingly good, but many online reviews were negative about its quality. The third one was much praised for its long-lasting attribute, but its holding capacity was small. I eliminated all three and settled on the fourth one, which was both durable and spacious.
The next step was to make a budget plan for the bag and identify potential places of purchase. I visited some bag stores in town, but unfortunately, they had backpacks that did not match my descriptions. I then resorted to searching online where I finally found a backpack that met all my requirements. After using it for some time, I do not regret buying it because it serves its purpose very well.
Conclusion
Incorporating a consumer decision process in the marketing of products is a significant advantage for any company. Consumers like being in a position where they shop based on their preference and make independent decisions without being influenced. Giving them such a shopping experience will win over their hearts and they will become acquainted with the company’s products.
References
Oakes, S. (2014). The Importance of Understanding Your Customers’ Buying Behavior. Marketing for Business Success Pty Ltd. Retrieved from http://www.m4bmarketing.com/small-business-marketing-customers-buying/.
Perreau, F. (2016). The 5 stages of Consumer Buying Decision Process. The Consumer Factor. Retrieved from http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/.
Target. (2016). Expect More. Pay Less. Retrieved from http://intl.target.com/c/backpacks-luggage/-/N-5xtz0%7Cd_backpacksgender%3A0000%20Male?Sort=Featured&clearCategId=5xtz0&Nao=0.
