Reddit is one of the leading websites in the world. In the United States of America, it is the fourth most visited website, whereas in the entire world it is ranked sixth. In terms of unique visitors to the website every month, it has over 250 million people. The monthly visitors are more than 500 million people every month (Manikonda, 2018). This makes it a very successful website which is changing the world in a big way. The website has over 83 billion page reviews, making it one of the most influential websites today in the world. Links and websites posted on the site get great boosts within a short period.
However, the company did not start with this success initially. The company was initially launched in the year 2005. However, the number of visitors than at the launching time was zero. No one was interested in the company, and their creators, the college students, even thought of closing the website (Singer, 2014). In order to attract people to the website, the company created their own fake accounts, through which they were able to attract some attention. They managed to create few fake accounts and posted some stuff while conversing with each other. The company was so desperate to get new users to never avail.
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Many start up businesses face many challenges at their start-p stages and it was the same case to Reddit. They were not able to create a product at first that would be accepted by the customers with ease, a product that would solve the customers needs. There were no visitors in their website and hence they could not create traffic.Digg on the other hand they were competitive and that is why Reddit could not get a chance to get a market share .Digg were continually changing according to the customers need. It was until 2010 when Digg decided to introduce a new product V4 which was not accepted by it’ s customers and they started shifting to Reddit.That is how it became successful after the failure of Digg.
Their failure, however, did not lead to giving up. Although other websites like Facebook were very successful, for Reddit, it was a completely different thing. Even with the initial users, the company would not penetrate the social media for over five years, with nothing but constant failure. However, as the number of users increased, the company’s influence also increased. The number of stories posted became interesting, and the number of Redditors increased. This became the great breakthrough for the company.
Although it started as a failed company, with no one being interested in it, today Reddit is a big success. The number of visitors every month has been increasing every month, and the projections are that the company might soon overtake other websites to become the most influential and visited websites in the world. Many like it for the real and touching stories posted on the site every day. As the access to the internet is increasing, and the demand for creative and entertaining contents increases, the rise of Reddit is the only expected thing. Thus teaching everyone that initial failure means nothing, the potential of being successful if one does not give up is still great. For the future, Reddit has put all the measures in place to ensure that they keep on succeeding. Among them includes protecting the privacy of the users through series of precautious measures. The company has also created partnerships with other companies to ensure that it keeps on expanding to higher heights. Bottom line: Never give up, keep trying and one day, like Reddit you may end up succeeding.
References
Manikonda, L., Beigi, G., Liu, H., & Kambhampati, S. (2018). Twitter for Sparking a Movement, Reddit for Sharing the Moment:# metoo through the Lens of Social Media. arXiv preprint arXiv:1803.08022.
Singer, P., Flöck, F., Meinhart, C., Zeitfogel, E., & Strohmaier, M. (2014, April). Evolution of reddit: from the front page of the internet to a self-referential community?. In Proceedings of the 23rd international conference on world wide web (pp. 517-522). ACM.
