Culture mostly involves the processes of cross-cultural and globalization. In the service industry, it means that there is a blending of different cultures to form uniform practices. An article by the direct science journal gives an analysis of how culture affects the service industries. The article focuses more on the hotel industry. The service industry needs to be flexible to fit in the wants of what the customers need. There is a need for the industry to be customer responsive to deal with the increase in demand of the customers and more so the market which has become competitive with time. I will as a result of this analysis the article on the journal and give a review of how culture affects the service industries.
Culture is the most crucial aspect of the hospitality industry. The different cultures with the employees and the different cultures with the customers affect the services offered. Culture affects performance. The service industries being global and have a global market setting expectations which mean there is diverse of the cultures (Torres, & Sheryl, 2013) . The service industries have the aim of having satisfied customers which will be as a result of engaging all employees to meet the objectives. Some cultures are noted for their work ethics and stability.
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Culture affects employees’ in the industry to understand the concept of services in the industries. Culture gets witnessed as a significant driver for the management of the service industries. Culture gives stability to of the basic levels and for the formation of the industry culture. The service industry cannot be productive without having industrial culture (Kaynak, & Paul, 2014) . The modern cultures allow for the services to be affordable and be offered well to the satisfaction of the society. Strong cultures will enable the industry to achieve short-term financial performances (Jani, & Han, 2014) . The industry gets adaptive values from a culture which forms the long-term goals and objectives of the industry when the industry has its customs which distinguish it from other industry.
The industries bring together the cultures of the different employees they get to invent new services. With different cultures from the employees, there is richness in the industry, bringing together the different ideas and practices from their cultures will enable innovation in the industry. Innovation will bring growth to the industry. It will allow the industry to venture into more things globally. With the different cultures and innovation, there is uniqueness in work. The cultures will enable the community to in the industry to embrace working together as a group as they envy teamwork as they try to create from their cultures (Raub, & Christopher, 2013) . Despite the positivity’s that come with the culture there are also the negatives. The different cultures bring in the conflict of language barriers. Individuals from different cultures have different languages. In the service industry, the employees will have difficulties communicating with customers as the industry is global.
In my opinion, I would say that culture seems to be a complicated asset as it involves different factors. Culture involves beliefs, knowledge, morals, arts, skills, and customs that are routine to individuals. The article is right, generally culture gives a good review of how people can communicate and function as an individual and with others. Culture is not tangible. It gets expressed by individuals through their food, clothes, architecture, art, and elements like the visions of an organization.
References
Ges, T. (2018). The ScienceDirect accessibility journey: A case study. Learned Publishing , 31 (1), 69-76.
Jani, D., & Han, H. (2014). Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry. International Journal of Hospitality Management , 37 , 11-20.
Kaynak, E., & Herbig, P. (2014). Handbook of cross-cultural marketing . Routledge.
Raub, S., & Robert, C. (2013). Empowerment, organizational commitment, and voice behavior in the hospitality industry: Evidence from a multinational sample. Cornell Hospitality Quarterly , 54 (2), 136-148.
Torres, E., & Kline, S. (2013). From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry. International Journal of Contemporary Hospitality Management , 25 (5), 642-659.
