How might you use an Empathy Map to reach out to your organization’s customer
One of the best and most practiced concepts and consideration by any entrepreneurs is the act of suiting and tailoring their business to meet the customers demand. In this case, the idea of concentrating and merging most of the customers in business has caused most of the potential entrepreneurs with sleepless nights trying to find the way around this concept ( Ferreira, et al., 2015 ). Even though the size of any business many dictate the number of customers to serve, this has still posed challenging moments for both the managing teams and the business owners. However, with the proper use of the empathy map, this can be used to pull the string of leadership in concentrating, planning on how to attract more customers to the business.
To begin with, Empath map is one of the most widely used tools for most of the employers use to allocate different ways and means of pulling potential customers into the business. Furthermore, the idea of using empathy map ensures that the organization and the customers create an opportunity for the customer-centric business model, a step that fosters the bond between the customers and the organization.
Delegate your assignment to our experts and they will do the rest.
The support of the empathy map
A couple of section that concludes with the final body of the empathy map have different specification yet they all add up to the customers’ needs ( Ferreira, et al., 2016 ). To begin with, asking questions such as what the user is thinking of, it helps to learn the warriors of the users on a particular product. Secondly, the use of what is likely to be the feedback from the customers’ friends or bosses is one of the best consideration to get the compliment that makes the user appreciate the product. Thirdly, what is the user likely to see while using our product? With the aspect of this question, the company will develop durable products and services that will meet the customer’s demands. With the question of what the customer might be doing while using our product to the public, this helps establish a concrete finding on how to tailor a flexible product to the clients. The point of fear and worries should be specifically adhered to.
Through this, the organization will foster products that are less harmful to the customers. Lastly with the determination of the possible gains that a client is likely to have plays a significantly vital role that helps the organization look from all perspectives the benefits that the customer will secure rather than the profit obtained by the organization.
References
Ferreira, B., Silva, W., Oliveira Jr, E. A., & Conte, T. (2015). Designing Personas with Empathy Map. In SEKE (pp. 501-505).
Ferreira, B. M., Barbosa, S. D., & Conte, T. (2016, July). PATHY: Using Empathy with Personas to Design Applications that Meet the Users’ Needs. In International Conference on Human-Computer Interaction (pp. 153-165). Springer, Cham.
