List 5 specific ways to upgrade this eBook through integrated marketing communication
Integrated marketing communication (ICM) links all customers of business such that they get synchronized information and at the same time. The eBook does not provide awareness among those who do not have direct contact with the author. The eBook needs to reach out to a broader audience. Another option would be to utilizing ICM to receive reviews on the book. Many reviews give the author and editorial team a wider perspective. ICM also saves time as it is an effective yet affordable way to communicate to readers on changes such as editing and addition of new chapters. ICM is also an effective way to retain current readers by continuously updating them. ICM can also be utilized to build the eBooks brand name. Having an established audience ensures customer loyalty. The book can also be upgraded by utilizing ICM to connect the current contributors of the eBook. Sharing opinions after reading another person’s section, their daily activities, and what they like reading would be an effective yet cost-efficient method for the author to raise its quality ( Kitchen & Burgmann, 2018) .
Describe one specific strategy that could be implemented today to enhance the IMC of this e-book
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Individuals or organizations using ICM to communicate with their clients often forget to update their client’s emails. It is not uncommon to find that almost a quarter of emails are not functional, as clients regularly update their emails depending on personal preference or change of jobs. Following up to ascertain the credibility of the addresses is essential to ensure the organization does not spend a lot of money with little results or expect feedback from 100 people. Yet, only 50 received the message ( Kitchen & Burgmann, 2018) . In cases where a client’s new address cannot be found, the author should consider removing it from the database.
Reference
Kitchen, P. J., & Burgmann, I. (2018). Integrated marketing communication. Wiley international encyclopedia of marketing .
