Institutionalizing Communication Behaviors
The statement, “there’s nothing like successfully tying communication to achieving results [as one way] to institutionalize communication behaviors” describes the purpose of communication to induce behavior change. The main purpose of communication is to pass information from the source to the receiver. Establishing communication behaviors in a healthcare organization requires the definition of certain strategies that would promote the sharing of information among different departments in the organization. Institutionalizing communication behaviors has a substantial role in establishing and maintaining relationships among different members of the organization.
In a healthcare organization environment, all forms of communication including downward and lateral communication should be conserved. Institutionalizing communication behavior would involve managing the flow of information from the supervisors to subordinates and among the peers in the healthcare organization. In addition, lateral communication that involves the flow of information among peers in a work environment is important in such a strategic step. Moreover, cross-communication is substantial for communication behavior change (De Bono et. al, 2014). Staff in a healthcare organization need to work together irrespective of their different positions in the organization. Moreover, the lack of the identified forms of communication in the organization tends to attract isolation among the team members causing irreparable challenges. As a consequence, institutionalizing communication would require identifying the behavior in an organization that needs to be changed.
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Communication is among the contributing factors towards organization transformation. In order to effectively achieve the proven results, institutionalizing communication behaviors would be substantial contributions towards the achievement of the respective change. In addition, establishing communication behaviors would require all staff in the health organization to work together to effectively implement the change ( Borkowski, 2016 ). Both formal and informal communication flows have different networks in a given organization. Therefore, the most important aspect in the process of changing communication behavior involves defining the communication channels employed in the organization. In return, the institutionalizing efforts should be subject to producing the business results defined by the organization’s strategy.
References
Borkowski, N. (2016). Organizational behavior in health care . Massachusetts: Jones & Bartlett Learning.
De Bono, S., Heling, G., & Borg, M. A. (2014). Organizational culture and its implications for infection prevention and control in healthcare institutions. Journal of Hospital Infection , 86 (1), 1-6.
