In today’s health care system, patients are subjected to more options than ever seen before, they have access to a lot of information by the help of the internet and hence they see no need of visiting a nearby hospital for help and that has led to the importance of planning and designing healthcare marketing channels. This paper will aim at expounding more on healthcare marketing channels through the description of a healthcare provider.
To start with, Apostrophe is one of the health care providers in the United States that is offering healthcare services to patients at an affordable price, the medical provider formulated a plan that has led to patients saving over twenty percent of their income per year. Saving citizens cash was possible because they use excellent planning systems and by keeping their operations simple and also enable transparency between the health care provider and patients.
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Marketing channels used by Apostrophe health care provider has enabled their patients to obtain different functions, first, patients have been offered transaction functions through use of marketing plans, products are sold to their own customers does increasing maximum revenue from products obtained. Another function that customers receive is added value, which is in the market, different channels partner in order to increase value to any product. Apostrophe health care provider has made great strides, however, there are flows that the provider needs to provide, there should be a deep level of partner insights to avoid making decisions that would otherwise end up having negative implications on the relationship between partners, their marketing together with sales (Estrada, 2014). An example being that of making a decision without consulting all stake holders, some of the stake holders may reject the plans and decisions made bringing up a conflict.
A situation that could easily bring up channel conflict management is when different providers start offering similar products in the market; for example when more than ten companies are offering the same product in the same market, customers would be few therefore conflict may arise. The conflict could be solved through collaboration in the offering of products and also improving on market correspondence.
Reference
Estrada, R. D. (2014). An Analysis of Interpreter-Mediated Healthcare Interactions.
