Q1.
Studies show that commercial television is used primarily as an advertising medium because of its reach and effectiveness in relaying the advertising messages. TV ads reach a wider audience compared to other platforms, especially print and other forms of electronic media. Further, television offers creative opportunities among the other forms of traditional media, especially through its visual elements. The implications for these advantages cut across TV audiences, advertisers and the television industry. For audiences, they must understand that they remain the primary target for advertisers as ads by these firms seek markets (Teixeria, 2014). Secondly, the audience needs to know that advertisers will always strive to appeal to their tastes, preferences and needs. More fundamentally, the audience needs to know that they remain the decision makers on whether to consume the advertised content or not. For advertisers, it implies that they must be creative and produce ads that appeal to their targeted audience. The advertisers must take the opportunity to reach the vast audiences across different demographics in a population (Lynch, 2015). Increased ads and audience translate to positive effects for the television industry as it implies more revenue and innovative products for advertisers that appeals to its audiences. It also means an opportunity to expand service offering.
Q2.
The Internet system or the Internet of Things (IoT) faces several obstacles and three of these obstacles include security and safety, society, and use of different devices to access it. Security and safety have always affected the Internet as hacking of personal information remains the biggest hurdle to the realization of its full potential (Banafa, 2017). Users fear that their privacy is not guaranteed on the Internet, especially due to the issue of big data in the United States. Safety concerns arise from the use of the Internet to lure potential victims through cyber bullying, stalking and child pornography. Secondly, most of the people in society are still unable to understand how the Internet of Things works. Customers are worried about the lack of understanding and consumer education that denies them an opportunity to purchase devices. Thirdly, use of various devices with different specifics hinders the use of Internet’s full potential.
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Q3.
I believe that television, radio, print media and movies have significantly adopted to the Internet but not in a successful manner as would be expected. While innovations like Netflix and the likes demonstrate this adaptation, the Internet of Things (IoT) has not been fully embraced by these mediums since it poses a threat to their long-term existence and may make them redundant (Banafa, 2017). These mediums have not also successfully adapted to mobile Internet though many players perceive mobile Internet as playing a complimentary role as opposed to the Internet for the mainstream media.
Q4.
The Federal Communications Commission (FCC) is the body that coordinates all aspects of communication that include senders, channels and receivers in the United States. The three principles that guided the creation of the country’s telecommunications system or structure include the need for the private industry to build the network, guaranteed access for programmers and information providers to access the network and promote diversity and steps to ensure universal services are available on the system.
Q5.
The Web provides advertisers better potential to monitor consumer buying behaviors as opposed to the traditional approaches as it provides immediate feedback. The main disadvantage is that ads can crowd original message and distract potential buyers or customers. The consumers get better targeting and are likely to explore and discover new products that they need. However, Web ads threaten their security.
Q6.
The uses and gratification model affects my Internet and TV viewing since it allows me to choose what I can consume. The model is explicit that viewing is audience-centered and I choose what I want to watch at different moments (Li, 2013). Consequently, I gravitate towards defining what I want to consume at different times of the day. For instance, I use the Internet in the morning, prefer listening to radio and music in the afternoon, and watch television in the evening. However, I prefer the Internet after ten o’clock in the evening.
References
Banafa, A (2017 March 21) 3 Major Challenges IoT is Facing. Retrieved from
https://www.bbvaopenmind.com/en/3-major-challenges-facing-iot/
Li, N.S. (2013) Gratification obtained from television shows on Internet TV and conventional
TV; Iowa State University Graduate Theses and Dissertations. Retrieved from https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4083&context=etd
Lynch, J (2015 June 9) Why TV Is Still the Most Effective Advertising Medium. Retrieved from
https://www.adweek.com/tv-video/why-tv-still-most-effective-advertising-medium-165247/
Teixeria, T.S. (2014) The Rising Cost of Consumer Attention: Why You Should Care, and What
You Can Do about It; Working Paper. Retrieved from https://www.hbs.edu/faculty/Publication%20Files/14-055_2ef21e7e-7529-4864-b0f0-c64e4169e17f.pdf
