Methodology
In general, studies are carried out to uncover information that can be used to resolve existing or future problems. Thus it is imperative that the answers provided to the research question be precise and accurate; a goal that can be attained by employing suitable research approaches and tactics. In this case, the focus of the investigation is to understand tourists’ satisfaction with the services offered by Larnaca airport from the perspective of a service agent. In essence, the investigator would be interested in the luggage handling services at the airport in relation to customers’ expectations. Note that satisfaction is the outcome of the actual services that an individual receives in relation to their preformed standards which make up the expectations. Since expectations are highly subjective it would be reasonable for the researcher to employ the interpretivists ’ philosophy which would govern the study. According to this theory, several truths regarding an issue exists and thus it is essential for the researcher to integrate the varying interests of the participants which are presented in their views (Chapter One: The Selection of a Research Approach, 2016) .
The fact that interpretivism considers multiple views create a need for the investigator to offer the participants some level of freedom to offer their varied view without losing the focus of the study (Center for Innovation in Research and Teaching (CIRT), 2016) . For this reason, the most appropriate approach was qualitative research. By focusing on tourists’ satisfaction with Larnaca’s airport luggage handling, the researcher’s goal would be to grasp service users’ experiences and make informed projections that can support future strategic formulation and implementation to improve customers’ satisfaction. Therefore, the core element in the study is ‘customers’ experiences with the airport’s services’ meaning that the investigation is phenomenological (Sauro, 2015) . Given the subjective and contextual nature of human experiences, it is almost impossible to start the study with a well-informed hypothesis hence inductive reasoning which entails using specific information collected from observations and interviews to gain an in-depth understanding of experiences before drawing notions that can be applied to the general population. Whereas inductive reasoning offers the researcher freedom which is important in gaining a broad perspective of the subject under investigation, it possesses the risk of deviating from the central topic. This aspect raises the need to specify the study’s framework by incorporating an overarching theory which is ‘the time that customers have to wait to get their luggage at the airport is a key determinant of customer satisfaction.’ In summary, both inductive and deductive reasoning would be used in the research.
Delegate your assignment to our experts and they will do the rest.
Since the investigator’s focus is to understand customers’ satisfaction, it will be important to collect data on their experiences, preferences and, expectations and the manner in which they impacted their level of satisfaction. It is logical to collect data from many participants to get accurate results . However , times and expenses constraints render such an approach impossible raising the need to sample. The most favorable sampling tactic, in this case, would be convenience sampling, a non-probability sampling technique which relies on data collected from the population who are conveniently available. Note that the targeted population cohort is tourists using Larnaca airport which means that the researcher has a single chance of meaning most of these people. Therefore, semi-structured interviews would be used to collect the relevant information. Afterwards the researcher would identify patterns and draw meanings in for of theories that can be justified using other research techniques.
Bibliography
Center for Innovation in Research and Teaching (CIRT), 2016. Research Approaches. Center for Innovation in Research and Teaching (CIRT) .
Chapter One: The Selection of a Research Approach, 2016. Chapter One: The Selection of a Research Approach. Chapter One: The Selection of a Research Approach , pp. 1-23.
Sauro, J., 2015. 5 Types of Qualitative Methods. Measuring U , 13 October.
