Marketing Challenges
Following the marketing challenges facing our marketing department in our company, as the marketing manager, there was the need to address the marketing challenges facing our company and possible solutions. As we all know, the marketing team of Afro-Caribbean Hair Company has been facing many challenges over the past few years. As a team, we typically share a common goal of proving the best product in our company and be a leading company both local and international levels. From the company’s marketing analysis, I have been able to identify three main challenges facing that company and their possible solutions to improve our standards.
Generating Enough Lead
To begin with, the main challenge was to generate enough traffic and leads for the Afro-Caribbean Hair Company. It is clear that this is the main challenge that our marketing department has been facing for the last one year. Our marketing team is struggling with the production of enough marketing demand for the company’s products. It has been a challenge for the company to know where to focus its effort due to arising marketing platforms ( Kyambalesa, 2017) .
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The main question is what can we do to increase the demand for the company’s products? As the marketing manager, I suggest on selecting a research team that will conduct a marketing research on the type of products our customers need. This will help answer the questions: Is the company in a position to produce high-quality goods and services? Does it meet the customers’ requirement?
Providing ROI
Secondly, a challenge on providing the Return on Investment (ROI) of Afro-Caribbean marketing activities. It has not been easy for the marketing team to keep track on RIO of every marketing activity. There is the need to understand the successfulness of every marketing campaign ( Kyambalesa, 2017) . Providing ROI require dedicating enough resources and time that will link both the sales and marketing activities. Moreover, combining both the marketing software and customer relationship management (CRM) solutions would help loop between sales and marketing.
Stiff Marketing Competition
Lastly, there has been a challenge on increased marketing competition. There has been a stiff competition in the marketing of Afro-Caribbean hair products from the upcoming companies. There has been a challenge to maintain customers and increasing sales. Ensuring that the customers remain loyal to the brand has been a great challenge. Improving the standards of the product and keeping the quality of the hair product consistently high would attract more customers and make them loyal to the company’s product ( Kyambalesa, 2017) . Moreover, knowing exactly what the customers required and providing them with top quality products would make the company competitive with others.
To ensure efficiency in communication, I prefer the use of electronic communication as a channel of communication especially e-mails. This channel has more advantages since there is no need for personal contact with the team members ( Niemann-Struweg, 2014) . Moreover, e-mails are faster and save on cost later than calling which is expensive especially over long distances.in addition, there is a more advanced platform which are useful tools for quality business communication especially in managing teamwork.
For instance, ezTalk Meeting is an example of software that unit a team regardless of the location of individuals. Such kind of software is more productive as any member of the team can access the meeting online just in few minutes with just a device and internet connection ( Niemann-Struweg, 2014) . The software contains advanced features that allow one to share ideas, presentation documents, written documents, and business plans in just less minute. The team members are able to reply instantly and as a manager am able to receive their feedback at the right time. Moreover, more ideas on how to improve on marketing strategies and research are well and easily addressed by the team members.
References
Kyambalesa, H. (2017). Marketing in the 21st Century: Concepts, Challenges and Imperatives: Concepts, Challenges and Imperatives . Routledge.
Niemann-Struweg, I. (2014). An integrated communication implementation model for the post-2000 business environment. Public Relations Review , 40 (2), 184-192.
