When developing a soccer franchise it is important to take numerous factors into consideration in an effort to ensure its success. This process is known as the STP model which includes, segmenting, targeting and positioning as a strategic method of marketing in the modern society. Miami, Florida would be an appropriate place for setting up the soccer franchise. However, it is important to perform market segmentation as a means of identifying the common characteristics of the customers and their various needs. The soccer franchise may not serve the same purpose to all of them hence the need to group them according to demographic, geographic and behavioral factors.
In this case, a Major League Soccer franchise will achieve success due to niche targeting. In the US, the Major League Soccer is proposing to expand the number of teams in the league from 20 to 24 by the year 2020. Through the establishment of a soccer franchise, the involved parties will be able to provide the a product that effectively fills the gap. An alternative sport franchise would probably not achieve the success that soccer would as there are more competitors in the region including basketball, baseball and football. Soccer is one of the upcoming sports in the US as it seeks to achieve the status of the three previously mentioned hence starting up a franchise in Miami would enable quick development as opposed to other locations.
Delegate your assignment to our experts and they will do the rest.
Another conceptual alteration that would prove to be beneficial to the soccer franchise is the market positioning. In this case, the high popularity of sports as part of the Miami culture ensures that soccer could prove to be a success in the region too. The Miami Dolphins, Miami Heat, Miami Marlins, and Florida Panthers are all sport franchises that would help boost the popularity of the soccer team. The use of a popular soccer legend like David Beckham who is a former player in the MLS would also propel the success of the business. He would ensure a great number of soccer fans in Miami are drawn to support this team faithfully.
