Marketing refers to the process creating and deploying the activities aimed at addressing the desires or needs of consumers. Consumers are organizations or people who choose and buy products and services. Sport marketing entails instituting marketing principles to sports services and products while it emphasizes on meeting the desires, wants, and needs of sport consumers. Sport consumers refer to groups or people who usually select, buy, and utilize sport or services and products related to sport (Favorito, 2019) . The international sport marketing requires applying sports marketing concepts worldwide while the global sports sector comprises of all those supplying services and products that target realizing profitability through satisfying the wants, needs, and desires of consumers internationally. When marketing internationally, various things come into consideration to facilitate effective adoption of products and services that an organization offers (Deissler, 2020) . The paper discusses the major sports marketing elements to consider when launching a professional football team in Asian countries.
A major marketing element to consider when launching a professional football team in Asian nations is culture. Culture refers to a set of mutual understandings influencing various life aspects by swaying societal behaviors, attitudes, and values while cultural distinctions exist between societies. The differences might have major effect on the behavior of the customers. The behavior of customers is the process of choosing, buying, and consuming products and services to realize satisfaction of needs and wants. The behavior of sport consumers revolves around consuming services and products that sports offer, while cultural difference have a major influence (Favorito, 2019) . Thus, launching professional sport in Asia would require observing cultural differences and the influence they have toward the sport consumers’ behavior. Culture usually brings people together in an economically beneficial and exciting way. Understanding their culture would provide an avenue for incorporating the cultural forces in professional football, which would encourage the Asian consumers to love the sport (Johan Cruyff Institute, 2015) . As such, it is essential to have an innovative approach that would include the diverse cultural values of Asian countries to ensure that the population of the region welcomes the sport.
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Demographics also serve as vital forces to consider when launching a professional football team in Asian nations. The sports industry needs to ensure that it understands the current best practices aimed at understanding the customers and fans better. Whereas customers are just human, preferences revolving around lifestyle, background, and heritage might play a vital role in informing a strategic strategy for linking and engaging with a specific affinity group in Asia. In this sense, the marketing efforts should focus on reflecting cultural preferences based on color schemes, style, and diverse accessories (Deissler, 2020) . When launching professional football in Asia, understanding the demographics would assist in making it possible to determine the individuals that are worth targeting who would make the investment worth the effort.
Additionally, consumer habits would inform the decision for launching a professional football in Asia. Personality as well as culture usually merges to shape the behaviors of consumer in each particular region of a country or the world. When considering marketing a product to an overseas country, it becomes crucial to determine whether it is a collective society where peer groups have major influence on purchase decisions, or whether it is an individualistic community. It also becomes increasingly essential to consider other psychological or societal forces, which influence purchase decisions in the target country with which to sell the professional football as a product or service (Johan Cruyff Institute, 2015) . When it comes to Asian countries, they are collective in nature. Therefore, when introducing professional football in the region, it would be essential to put into consideration the consumer habits of individuals in the region to ensure that it incorporates their needs and wants (Favorito, 2019) . This way, it would be possible to ensure consumers in the selected Asian countries welcome and implement the sport in the region.
References
Deissler, G. (2020). Global sports management - A cultural perspective. Retrieved from https://www.grin.com/document/196784
Favorito, J. (2019). Sports activation in a multicultural marketplace: Ways to do it right. Retrieved from https://www.portada-online.com/sports-marketing/sports-activation-in-a-multicultural-marketplace-ways-to-do-it-right/
Johan Cruyff Institute. (2015). Managing cultural diversity is an opportunity for success, not a problem. Retrieved from https://johancruyffinstitute.com/en/blog-en/managing-cultural-diversity-is-an-opportunity-for-success-not-a-problem/
