A film John Baltazar - Above starts at a refugee camp where a doctor checks people's heartbeat rates. They are attacked by gunmen who start shooting the people. The doctor manages to escape and calls the united nations seeking for help. The officials from the united nations respond by sending police at the camp. The gunmen are shot and killed hence rescuing the individuals. One phone call to the UN saves the life of a helpless doctor attacked by terrorists.
The film is an action genre as it involves a series of events that include fighting and violence. The people in the refugee camp are attacked by gunmen who starts shooting them. The people seek help from the United Nations offices. The UN sends a troop who rescues the doctor and the refugees from the hands of terrorists. After being attacked by terrorists, one call to the United Nations by a scared doctor saves him and his colleagues from the jaws of death. The film is targeting all kinds of people. The film aims to encourage people that even after facing hardships, problems, and violent conditions, there is still hope for survival.
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The film's best positioning will be value positioning. Value positioning is a strategy that ensures that one focuses on the values of a brand to deepen market penetration. Positioning would help to realign my film with prospective audiences. Value positioning would best fit the film by offering hope to people experiencing daunting challenges. I will release the film through internationalization; this technique will make the movie locally and globally available. Internalization will ensure more people wants the film, which will, in turn, increase its demand and market, resulting in the generation of huge profits after its sale.
The best marketing strategy for the film would be pre-roll video advertising. Pre-roll is an advertising strategy for creating trailers of the film and making it available to the people online. The technique is relatively cheap, and the film would be made available through social media sites like YouTube. I would create a captivating trailer and post it on YouTube and other popular social media platforms to ensure that it reaches many people worldwide and stimulates demand. This trailer will give the audience a call to action, like discussing it on social media, writing trailer reviews, and trying to rate the trailer. This would help stimulate demand for the film, which will be crucial in monetizing the film.
The social media campaign will be done using Twitter hashtags and Facebook Ads. The social media hashtags such as #hopeforsurvival will enable people to track the film making it easy for them to engage in the campaign. The campaign would help to create awareness about the film, and hence promoting it. Applying Facebook ads with direct messaging related to the film would help spread the movie cost-effectively and boost its favorability.
The sponsor for the film will be Universal Picture. Universal Pictures is a popular film production company. I can use its already established brand to make my film successful. This will help increase the demand for the film, which will be essential for monetizing it. The stakeholders will be the public, sponsors, and media organizations. The public will act as the market for my film, while the sponsor will provide resources and advertisements for my film.
The film would take a 5-6 months timeline—first, the development phase, which will take one month, will commence. Second, the pre-production process will begin. All planning regarding production, such as shooting site and cast, will occur. Third, production will commence, whereby shooting will occur, keeping in mind not exceed the film's budget. The next stage will be post-production; during this stage, the footage will be reviewed, edited, and assembled. The final stage will be distribution; the film will be distributed to cinemas and or through other platforms, like Netflix, Amazon Prime, and HBO.
