The film Sleight is about a radio host who lacks respect for the magicians and claims that they are non-existent, and he even declares that he hates them. The radio host proposes a debate concerning magicians, and a man who knew the host's story called on air. He pretends to be a magician hence threatening the radio presenter. The presenter is forced to accept the defeat and announces it on air. The genre is a horror genre as it is highly improbable and depicts sequences of events that begun as typical situations and involved the supernatural elements. The last bit of the film shows an image of a supernatural being, which is a challenge to the viewer. If you believe in magic, it is real.
The target audience for this film is the skeptic people. The film would support reflection about beliefs and choices, haunting pasts, and mysteries around people. The best positioning for this film would be a problem and solution positioning to show that even when there are unpopular opinions, one should listen to other people's views. I would engage influencers when releasing the film; I would also get a site and organize a meetup for people who have opposing views about the film. The best strategy to market this film would be using the retargeting approach that relies on the internet to identify the users who visited a site. It would be easy and fast to reach customers as many people rely much on social media accounts, many will be interested.
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Additionally, s ocial media campaigns, such as Twitter hashtags and debates about the argument in the film, would be efficient campaign strategies. They would increase many people's awareness of the film. The campaign would be by creating twitter hashtags and debate forums during the hours when many people are more active on social media to give more impressions about the film and boost engagement. The sponsors of this film would be the radio presenters that would help in advertising in the film. The stakeholders would be friends, film producers, and all the audiences. It would take a timeline of 3-6 months. The proper film marketing strategies would be developed, developing the film, and creating a compelling message.
