Introduction
The beard Oil and Facial scrub by the Hair Issues Inc. is suitable for the men aged 25 and older. Hair Issues Inc. is a company that does well to deal with facial and beauty products with its primary product being the Beard Oil and Facial scrub. It is important for the firm to have a proper marketing program to ensure that the company does well in the market and stays afloat of competition. In this regards, the following memo intends to suggest ways of improving the marketing of the product to scale greater reaches in the market.
Product
The Beard Oil & Facial scrub for men is a facial gel or scrub gel that the men can use during shaving. The product, similar to other shave gels is intended to facilitate gentle shaving of the beard and maintain proper and smooth skin texture. The oil is suitable for men aged 25 and above and does well to suit men from all traverses (Kotler, 2016).
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Marketing Goals
The goal of the product or company rather is to maintain the beauty of the modern day man who seems to be interested in the maintenance of a beautiful and well-kept beard.
Competition
The primary competition of the Hair Issues Inc. comes from the Mad Viking Beard Oil and the Orchard Beard Oil and Balm. The two competitors have significant grasps on the market with their products selling across the stretch of the US to other countries (MensHealth, 2013). Therefore, the company stands to face serious competition and must thus be ready to uphold good marketing strategies to stay in business.
Competency
The critical area of competency that the company faces a challenge from the competition is the market grip that the competing firms have.
Marketing Research Effort
It is imperative to continue researching and learning more about the market of the product in a bid to understand and appreciate the chances of the product succeeding in the market. The men in the current generation want and intend to keep their beards (MensHealth, 2013). However, they do so with the intention of looking good and attractive. Therefore, there is a need for a facial scrub that will ensure such beauty is both attained and maintained. However, there is need to do more research in how best to handle all kinds of hairs as significant differences are depending on race and age of men.
Marketing Metrics
The company does well to measure the quantity of commodities sold over a period and deduce the marketability of the product. It is imperative for Hair Issues Inc. to facilitate the marketing of the products via proper advertising and market reach (Kotler, 2016).
Recommendations
The company intends to exploit the men aged 25 and above. Indeed, the move is attractive and promising. However, it would be better if the company focussed on all kinds of men including the adolescents and teenagers that wish to follow the beard-keeping trend. Moreover, it would be best to have more brands each brand being suitable kinds of hairs as it has been observed that the variation in hairs may prove a worthy challenge.
Marketing Goals
Hair Issues intends to reach a vast male market of men aged 25 and above
The company intends to pump in more money to the advertising and marketing kitty
Hair Issues Inc. wishes to have a long-lasting, moisturized facial scrub for the men.
Conclusion
The Hair Issues Inc. is doing well to produce a product that relates to the men . The niche in the market lies in the need for men to keep clean and neat beards and in this regards, there is a market for the product. Therefore, the company should address the production of the beard scrub by ensuring men can use it with all kinds of hair.
References
Kotler, P. & Keller, K.L. (2016). A Framework for Marketing Management. Pearson. 6th edition.
MensHealth. (2013). 6 Facial Scrubs for Men. Men's Health. Retrieved 22 July 2017, from http://www.menshealth.com/style/best-facial-scrubs
