Topic Suggestion: Problem and Importance
Consumer behavior entails the manner in which people, groups, or firms select and purchase services and products to satisfy specific needs or wants. Studying consumer behavior helps marketers identify and predict the actions of customers when interacting with products. In this case, marketers can further understand why buyers pick particular products over others. Understanding the needs of consumers would help create advertisements that attract and connect with target clients. Thus, marketers should understand the buying behavior of customers when creating advertisements to ensure the desired effect. Social media, however, presents unique opportunities from traditional advertising channels such as billboards and television. For instance, digital advertising enables real-time tracking of advertising performance. Marketers can also target potential clients easily by understanding their online search patterns.
Advertising is an essential aspect for companies for vast reasons. Key among these is enhancing the ability to sell products and services to consumers, thus earning profits. Notably, advertising is crucial towards this as it enables more people to know about the firm and its products or services. However, companies face stiff competition in many markets, and the ability to use effective marketing techniques ensures a competitive advantage. Such is possible through utilizing the most advantageous channels, placing the product where the target market is more likely to experience it. In this case, technological advancements have contributed to considerable growth in online businesses. As the number of people active on social media continues to grow, companies need to understand how positioning advertising in this channel impacts consumer behavior. Thus, this paper seeks to explore ‘The Impact of Social Media Marketing on Consumer Behavior’ in a bid to enhance understanding for firms to better position their products within a growing channel.
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Classification of Topic
Marketing
