Marvel Way Case Study

Problem Identification

The current society is one that envisions the implementation of the scientific revolution that is overtaking a lengthy epoch of industrial revolution. As such, Marvel depicts its revolution in this manner because it has traded in comic books in the past, but this is no longer the trend. In this case, their trading, dealing, and prioritization is no longer what it was when the business began. The adaptation of social media and personal computers, as well as the technological advancements in the context of the current time, has changed the world of superheroes and comics for the better. As such, the community wants to purchase apparel, games, movies, and stories instantly to fulfil their desires and wants for superheroes. The dominant clients in the market were men but women rate higher than them in the commodity, and it means that this industry of superheroes should be customized in a manner that caters to their needs. Women are occupying several high priority characters, and leadership roles and the diversity in ethnicity varies as opposed to the conventional way where the superheroes were male and of a White background. Thus, this document addresses the internal analysis, external analysis, course of action, and recommendations for Marvel. 

Internal Analysis

For the SWOT Analysis, strengths include high movie turnover, brand loyalty, and the establishment of a global presence. Weaknesses entail fantasy characters and the predictability of storylines. Opportunities include partnerships, reaching out to women, and diversifying the portfolios of villains and superheroes. Threats are theft of e-comics and a reduction in print publishing. 

External Analysis

The company is involved in several industries, but the major ones are the publishing and film production industry. The firm publishes magazines, newspapers, and books. However, this industry had declined in value amounting to millions of dollar since 2009, when there was a global crisis, and the Internet began to be used in several parts of the world. According to Porter's Five Forces model, the purchasing power of customers is moderate. The supplier power is high given the level of differentiation and independence of each of these parties. The threat of substitutes entails low-cost switching, availability of cheap alternatives, and beneficial alternative prospects with the DVD and eBook being the best substitutes in this case. The degree of competition is extremely high considering price, and this may lead to reduced profit margins. 

Concerning the film production industry, the firm gets revenue from paid downloadable movies, Blu-Ray, DVD sales and ticket sales at the box office. From a global scale, this industry is worth over $90 billion. Porter's Five Forces model depicts that the purchasing power of consumers is deficient since these persons may not switch to any other alternatives. People like movies they believe are great hits. Suppliers have a moderate hold on the industry, but the threat of new entrants is substantially reduced given the lack of access to amateur filmmakers to distribution channels. Substitutes are no threat to great films and competition is low due to the ability of clients to have their likes and dislikes. 

Courses of Action

The company should diversify its portfolio to ensure that it gets the maximum number of clients. It should also enhance the status of current characters who are considered legends.

Recommendation

The firm should know it has women that it needs to reach out to as a means of portfolio diversification. Women should be seen more in lead roles because they are the primary consumers of Internet marketing incentives.

Reference

Stake, R. E. (2013).  Multiple case study analysis . Guilford Press.