1 a.)
The Massey management ought to address issues such as innovations and environmental scanning, which means that the company should keep on coming up with new and innovative ideas. At the same time, the energy company is supposed to address leadership and organizational changes with the intentions of ensuring better management and value creation. Additionally, Massey management is meant to deal with value chain, which means a smooth transition from production to the consumer. Public affairs management is the other aspect that needs to be addressed, which is in combination with CSR (corporate social responsibility). Finally, the Massey energy firm needs to address the issue of globalization and its impacts.
1 b.)
One particularly important issue is the aspect of ethical problems and challenges. It means that the management should identify and recognize different difficulties concerning ethical decisions made by both the management and the employees. At the same time, there needs to be some ethical decision making that may result in a smooth running of the Massey business. If there is one concept to be addressed in this section is the standpoint of ethical procedures and guidelines. It dictates directions and repercussions of which action was undertaken. Finally, litmus test on ethical conducts is an important concept.
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1 c.)
The Massey Company needs to have a meaningful discourse on legislative strategies for the realization of business goals and objectives. The next concept to be addressed is the examination and analysis of global political issues whereby underlying issues are undertaken from a global point of view. Role of public affairs in regards to a staff of the Massey firm, which helps in analyzing the company's performance and relationship with the society. The other concept is challenged in business about political environment, as well as earth’s carrying capacity. Additional theories are the environmental laws and regulations. Then finally to address how technology had advanced and evolved in the recent years.
1 d.)
The management of the Massey Energy Company needs to apply the concept of consumer protection policies such that it ensures there are safety and health to consumers of their products. The next step is to examine corporate governance whereby shareholders are assured of their maximization of their wealth and profits. The other aspect is the scrutiny of consumer rights and laws, which ensures that customers are not exploited and that they are secure from any mishandling and mismanagement. Media and social responsibility are the conceptual facets that can be applied by the Massey Company. It ensures that the right information reaches the right targeted audience. Advertisements are certain issues that the Massey business cannot evade because guarantees there are more sells and awareness of the existence of their products. The aspects mentioned above are augmented by concepts such as community engagement and corporate image or reputation. Then there is the fact that the firm has to apply the aspect of crisis management to hinder disaster incidences.
2 a.)
As a consultant, it is advisable for the Massey Energy Company to create new and fresh innovative ideas, which are then augmented by environmental scanning. It is whereby the company identifies any public issues and concerns that may require the attention and action of the management level. The company will be obliged to carry out continuous examination and analysis of the external environment concerning political and socioeconomic factors. For instance, the Massey firm can examine the business environment in the United States and compared itself with other mining companies regarding their performances and competitive advantages. A consultative advice is for the Massey Corporation to address its leadership and organizational changes, which may include job protection, departmental unit alignments, and delegation of duties for each unit of employees. The management has to make sure that they examine value creation of the company such that the consumer derives satisfaction on the value of the good or service they get from the Massey Energy Company. The concept goes hand in hand with value chain, which means to make or manufacture, deliver and then market the good to the ultimate consumer. When it comes to value chain, it is important to note that the Massey firm will have to work with other firms to deliver their goods to consumers. The company needs to apply CSR (corporate social responsibility) in combination with the management of public affairs. It aids with the guarantee that the public (potential consumers) feels the company is responsible enough to take care of their well-being. It can be achievable by protecting the environment, i.e., reducing smoke produced due to coal mining, as well as proper ventilation of employees.
2 b.)
The consultative suggestion for Massey Corporation is to come up with codes of good conducts for the organization and makes sure that they are strictly followed by all the employees and management. By so doing this ensures smooth and ethical decision making in the firm and saves on time wasted on misunderstandings and conflict resolutions .another suggestion is putting up ethical procedures and guidelines of conducting and performing various tasks and duties by both employees and Massey management. It ensures there is no frauds and misconduct by either employees or management. Also, this ensures that there is a protocol of how organizations do things in its aim of achieving its goals and objectives. Finally, another paramount suggestion is that of conducting a regular litmus test on ethical conduct of the employees to uphold the accepted behavior and good image or reputation of Massey Corporation.
2 c.)
As a consultant, it is advisable for Massey company management to come up with better legislative strategies for the achievement of their business goals and objectives of the shareholders and other stakeholders. It is wise to address the global political issues and come up with various political issues and try to look for possible solutions to remedy them. By so doing this ensures a smooth external environment for proper running of the affairs of the Massey corporation .another important suggestion is checking the role of public affairs in regard to employees as this can either increase the their output thus increased profits to the firm and also this can either motivate or demotivate them depending on the reactions by the public. Another suggestive action to put into consideration is to examine and analyze the challenges encountered in business-political environment and coming up with ways to curb and hinder them from affecting the normal operations of the firm. Massey management should ensures that this challenges are avoided as much as possible or its effects on business are minimized in case they occur. Furthermore, the earth’s carrying capacity is another factor to be considered by Massey management as this would determine the area and sizes of its mines so as not to cause an unnecessary damage to the environment. This gives the company a rough estimate of how much of the earth’s surface should be opened during mining. The Massey Corporation should also come up with laws and regulations on environmental conservation and preservation while undertaking its activities. This is very crucial for the betterment of future generations. Finally, Massey firm should also put into consideration the fact of dynamic changes in technologies and the prospective future changes and evolution so as to keep in track not to be overtaken by events. By recognizing technological advancement the management can reap lots of profits and thus maximizes shareholders wealth.
2 d.)
In consultative perspective, it is advisable for Massey Company to protect consumer’s welfare through safety and health standards. This will ensure the consumers become loyal to the company’s brands. The management should outline consumer rights and laws that protects their interests. This ensures consumers are safe from exploitation and manipulation. Media and social responsibility is another suggestion to consider. By giving consumers the right information all the time and taking care of the interests of the society which creates a customer bond. The right information on advertisements and good corporate image and reputation of Massey Company are another suggestions. This gives the organization a good picture as viewed by its stakeholders thus improves its performance and productivity. Conclusively, crisis management should be put into account so as to ensure disasters and other risks are hindered or minimized. This will ensure losses are minimized and deaths of workers are in the minimal.
