Primary and secondary problems and issues
The world of mobile technology is increasingly becoming some of the most relevant platforms in the world today. An increasing number of people are buying mobile phones because technology is changing in terms of portability and efficiency. For this reason, it is true that every tech company must look into how to capture and venture into mobile marketing methods and mobile technologies.
Based on the external and internal evaluations of the company, one of Microsoft’s leading tier1 issues and problems can be realized to the fact that the company has little involvement in products and technologies in the mobile market (Microsoft Corporation, 2017) . For guaranteed success in the economic market today, the company must realize that consumers use more mobile platforms than desktop, therefore an implementation in the mobile markets will increase the market share significantly to that of the competitors ( United States Securities and Exchange Commission , 2017) . Additionally, within tier 1, it is recognized that Microsoft has not taken innovation in the ecosystem seriously. Problems in the ecosystem are some of the most sensitive topics in the world today, therefore, companies that invest in developing solutions for these problems receive better appraisal by both the community and other stakeholders in the technology industry (Vitell, 2015) . Microsoft, therefore, has to look into this aspect in order to raise its acceptance and show concern in the society beyond making a profit (Vitell, 2015) .
Delegate your assignment to our experts and they will do the rest.
Furthermore, there are tier 2 issues and problems that the company has yet managed. Microsoft is behind on releasing new technology ( United States Securities and Exchange Commission , 2017) . As discussed earlier, technology controls the way things are done today because almost every activity is digital nowadays (Microsoft Corporation, 2017) . In reference to this, it means that new technologies come up to outdo other versions of similar so that customers do not get bored and look for alternatives. It is important to develop new technologies to keep up with competitors who might be more serious with new ideas, an example being Apple Inc that releases almost every new technology every summer. Secondly, the earlier illustrated matrix shows that Microsoft needs to engage in acquiring ne w partnerships more frequently (Vitell, 2015) .
Partnerships are very important for such big companies because of several reasons. One fact is that a company may have all the ideas and lack enough financial muscle to invest in projects. Acquisition of partnerships leads to more finances to drive sustainability and also helps in improving company’s awareness through the new partner’s brand. The company, therefore, needs to look into this.
Problems and issues SWOT strategies
Above are some strategies for confronting some of the issues and problems that Microsoft has. The SWOT analysis is used to formulate some the strategies that can help in solving the problems realized.
The leading strength of the company is that they have developed manufacturing, and licensing of any product that leads to a patent. The resulting advantage of this to the company is that any competitor who wants to innovate in this technology must first purchase the rights to do so from Microsoft. Additionally, innovations and technology can greatly propel forward integration to other fields that Microsoft is involved in. Financial resources are also a pivotal point in any industry simply because having more money allows for more innovations which in turn keep customers returning as well as taking customers from your competitors.
Although Microsoft was once a pioneer with its innovative tendencies it could very soon crash and fall because of the similarities the company has with its competitors (Microsoft Corporation, 2017) . Most customers, therefore, have their own acquisitions methods on to how one product is similar to the other. The problem this creates is that customers wonder if this was really an idea by Microsoft or they actually stole it from the competitor. With all the competition going on in the online marketing and innovation systems Microsoft is still behind even though they have a lot of experience and have been in the industry for long ( United States Securities and Exchange Commission , 2017) . The competitors, therefore, seem to be ahead of the company in innovations that are suitable for current lifestyle.
Even though with new innovations there is sometimes a learning curve, the loyal customers will always take their time and try to master the product that is put out and then share the concept with new potential customers. Even though Microsoft has a small market share compared to her competitors, it can still share the market with them through engaging in constant innovations and focusing on outdoing them, instead of focusing on what they have already accomplished (Microsoft Corporation, 2017) . This is a strategy that can help the company take over the industry from the competitors. With the company’s lack of authority in distribution, coupled with industrial growth, Microsoft can capitalize on its downfall by implementing subdivisions to the new innovative technologies and fields that it creates. Furthermore, the company needs to improve the frequency of products being made available and create more customer awareness programs to educate the consumers (Microsoft Corporation, 2017) .
As shown in the above matrixes and research, Microsoft’s earnings per share are lower than its competitors’ earnings. If the costs continue to switch, Microsoft may not ever be able to prevail as far as keeping up with the rest of the industry is concerned (Microsoft Corporation, 2017) . Windows phone is already a bust and this intern has created a loophole for competitors. Phone companies with fewer quality substitutes are capitalizing on this to ensure that Microsoft does not stand up again as a giant in the very competitive industr y.
References
United States Securities and Exchange Commission . (2017). Microsoft Corporation. Washington, DC: Microsoft Corporation.
Microsoft Corporation. (2017). Microsoft Company Profile. Microsoft Corporation.
Vitell, S. (2015). A Case for Consumer Social Responsibility (CnSR): Includinga Selected Review of Consumer Ethics/Social Responsibility Research. Journal of Business Ethics , 130 , 767-774.
