Non-alcoholic beverage company “Reborn”: Description and SWOT Analysis

Company Overview 

The beverage an alcohol business has been undergoing a massive transformation in the recent past. A lot has been said about the effect of alcohol on the consumers’ lives and how they have to deal with it. The non-alcoholic beverages industry on the other end is turning on the way it is looking at its products by giving the old products a new perception. Therefore, to beat the market trends, my company “Reborn’ has to come up with something more that can fit into the already growing niche. In the full realization of the cutthroat competition that has riddled the beverage industry for a long time, there is a lot to be done to overturn the overgrown perception and crusades against beverage industry. The current market trend is occupied by alcohol-free drinks, vinegar that is regarded to be a healing agent, as well as the sparkling water forming the top market trends in the non-alcoholic beverages. My non-alcoholic beverage company named “Reborn” seeks to fight for a prominently permanent spot in the already filled market. This company title roots back to the fact that both my mother and grandmother deal with kidney failure. Their health condition traces back to years of usage of Alcoholic products which seemingly severely hurt their health. This company will be manufacturing daily smoothies which can help restore the health of the kidneys. The particular ingredients that would be used to produce this non-alcoholic beverage include kales, spinach, and cranberry juice together with various fruits that would help to rebuild the kidneys back to health by drinking the smoothie daily hence helping with the problem of kidney failure. Reborn Company seeks to cut a niche in the beverage industry as a safe medicinal product that does not only satisfy the consumption wants, but equally meets the health requirements of the users. 

The mission of Reborn Company is to be the society’s most convenient company of Non-Alcoholic Beverages, to help restore the health of the human kidney and fight kidney failure. My primary foundation for this mission statement is to help my mother and grandmother fight kidney failure. To show a clear-cut distinction between Reborn Company beverages and other non-alcoholic beverages , the Reborn company will pick Virginia as its strategic position to enhance its capability of growing into the best non-alcoholic beverage company. The channel of distribution for Reborn Company will be deliberately located bottling firms which will strengthen the delivery of the products to retail stores like supermarkets and the regional market as well as enhance distribution to restaurants and clubs. This will enable Reborn Company to pay attention to increasing its sales by making large-scale production and massive distribution. 

SWOT Analysis 

Strengths 

Reborn Company’s exceptional contribution to the beverages stands out from other competitive varieties in the sense that it is medicinal in value and the fact that is also made from perfectly natural ingredients. This beverage is made out of unique elements , that is; the therapeutic value that even vinegar does not offer. The drink, therefore, is safe for all ages’ consumption. Moreover, these ingredients are readily available in the surrounding and can be cheaply acquired. Further, Reborn Company’s audacious packaging and distribution of its product as well as extraordinary product design which will involve the local bottling companies doing the packaging and delivery to retail stores like supermarkets as well as clubs and restaurants. 

Reborn Company’s unique product design is another strength it can boast of in the beverage market. The packaging and branding design is outstaying among many other brands that are prominent in the market. As things stand, the Reborn brand will be able to shrug off the intense competition from the many retail outlets across the town owing t its attractive brand design and positioning. The product is unique in design given the ingredients that appear to be very common and can be cheaply acquired however have some medicinal values and is speculated to help restore the health of kidneys hence reducing the occurrence of kidney failure. 

Weaknesses 

The Reborn Company is poised to experience massive challenges in its life in the market. Some of the weaknesses of the company that may work against its excellent performance in the non-alcoholic beverages include the high preliminary costs that the company is likely to suffer regarding business piloting, company set up as well as the initial costs of distribution to win the market demand against other products. The cost of producing a natural beverage with medicinal value is not cheap. The high cost of production will subsequently mean that the retail price will be equally high. Further, Reborn Company may face setbacks from sophisticated product charges which may be as a result of the top market pre-established market competition by the already market front-runners. The high prices of the price coupled with sophisticated branding and design will attract high taxation from the government authorities which means that the company will have a steep hill to climb. 

Opportunities 

The beverage market has plenty of opportunities to explore. Despite the challenges and threats that are existent in the non-alcoholic beverages, Reborn Company can boast of the chance of the fast-growing beverage market that it can quickly catch up with given the fact that its product has exceptional qualities as compared to the already existing products in the market. There is an existing gap in the supply of the non-health risk drinks, particularly one with medicinal value like the one that Reborn seeks to sell. In this very case, the Reborn company has the facility and the opportunity to explore and exploit this gap to its benefit and for the gain of its consumers. Further, the availability of societal promotion which entails sales and orders made even via the internet has revolutionized business most especially the in the non-alcoholic beverages market hence this is an opportunity that the company can utilize to help adjust in the marketplace . The company can explore and use the online and social media marketing opportunities which present a whole lot of consumers. 

Moreover, another market opportunity that the company can take pride of is the global development as well as ever new urbanization. This is a guarantee for an open market for the company’s product. Additionally, the availability of raw materials that are locally produced and cheaply acquired is also another opportunity that is likely to enhance the company’s production services. The surplus production of vegetables and green fruits is an item that keeps the company on its toes, and that makes it run better and deeper into the market. 

Threats 

One of the most likely risks that Reborn Company may face business threats from well-established resilient market front-runners like the Coca-Cola, Nestle, and Vinegar most particularly vinegar made from raw apple cider that is also regarded medicinal. The well-established companies have the resources and the workforce to put up a strong marketing PR campaign or counter campaign that may push Reborn’s efforts to the periphery. Massive corporations like Coca-Cola have the revenues to initiate strong CSR campaigns that may convince the shifting consumers back t their products. Further, there may be unforeseen changes in the government policy can also impose as a potential threat to the company's businesses of non-alcoholic beverage. Lastly, in case of drought or adverse climatic conditions that cannot favor the growth of required product inputs within the strategic location that the company gets its ingredients from. It may result in the company’s suffering from the threat of increased demand versus the diminishing supply of the product as a result of the decline in the amount of the product input. The Reborn Company, therefore, must embrace itself for tough times ahead in anticipation of the challenges ahead of its operations.