Nonprofit organizations just like profit organizations require strategic planning to ensure their success and continuity. According to Bryson (2018), strategic planning, in essence, focuses on how to sustain the operations of an organization in short, medium and long-term timelines. However strategic planning in as much as it is very essential is not devoid of challenges. I, for example, anticipate several of these challenges as I plan to form a non-profit organization.
Funding for a nonprofit organization is one of the significant challenges that I anticipate for as this organization does not make any money and will rely wholly on donors and well-wishers. As such there will be inadequate or no funding to maintain the operations of this organization as well as achieve its vision and mission. Additionally, with insufficient financing, I anticipate that I shall not be in a position to promote my organization or hire staff members. However, this venture may not be easy as donors usually donate to organizations which are already established and those that seem sustainable in the long run (Allison & Kaye, 2005). They do this to discourage people from taking advantage of nonprofit organizations to benefit themselves.
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Nonetheless, I hope and believe that I can secure grants by use of social media and other platforms to help establish this organization. Using the social media to champion for this organization may work as the social media is very influential. I will essentially sell the idea to my friends and family who will, in turn, inform their peers who may want to offer financial support which will be an initial milestone. From here the organization will be a better chance of becoming established which will translate to higher chances of receiving donations to help in its long-term operations.
References
Allison, M. & Kaye J. (2005) Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook (2nd Ed.). Hoboken, NJ: Wiley & Sons, Inc.
Bryson, J. M. (2018). Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement . Hoboken, NJ: Wiley &Sons Inc.