Summary of “What’s is Marketing research” video
The video is all about what is marker research whereby it begins by describing the process or steps that are involved in market research. On that, the video highlights aspects such a data collection, data processing and data analysis. Other steps include information evaluation as well a client presentation as the last steps of the entire process. Thereafter, the video focuses on trying to show some of the questions that can be answered through marker research. It provides a viewpoint as to why companies need to carry out market research for their products. Some of the questions that can be answered include, the target audience, their wants, needs, how to fulfill them among others. Lastly, the video provides examples where market research can be used. The video provides a relevant examples or it’s appropriate for the subject since it talks about marketing research which is part of the subject (What is Market Research? An Informative, 2012).
Summary of “What is Market Research” video
The video begins by defining market research as the process of gathering, recording and measuring customer information. The aims of this exercise are to identify opportunities and threats, be able to know the consumers behaviors and know the effectiveness of the marketing activities which is similar to benchmarking. The goals of market research are to help towards achieving the organization objectives and to be able to know the consumer behaviors such their wants and how much are they willing to spend for your products. According to the video, there are various methods that can be used for reseach they include the primary and secondary methods where each is applicable depending on the circumstances. Lastly, the video highlights on the uses of market research or where it can be applicable. It can be used for measuring the effectiveness of the company marketing activities, discovering new opportunities and monitoring the marketing activities of the company. Similar to the first video this one is also relevant to the subject in term providing information with regard with the research concept in marketing (Marketing Briefs: What is Market Research? 2012).
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The video on “What is Market Research” provides the most accurate and truthful information according to me. First, it provides an in-depth coverage of the concepts where issues are explained and relevant examples provided that support the inferences made. Unlike the other video that consist of word presentations in this there is an explanation or a voice behind all those world explanations. The presenter makes references to the works of others and he is able to quote a number of notable researchers a fact that adds to the validity of the information contained in this video. Turning to the organization of the video itself, it covers a wide range of topics on marketing research compared to the first one. On that note, the video highlights on, goals, methods, aims, and the uses of marketing research for any firm.
Concerning the best video’s ability to positively position the topic so as to influence the audience it all depends on presentation. In addition to presentation, there is the aspect of the content that is contained in that video. At the same time, the video should have good accompaniment for example the music used that ought to not to overshadow the main message of the video.
