A change management model that would assist Amazon in becoming a socially responsible organization as it endeavors to open up their second headquarters office in the coming year while considering more than 200 cities is Kotter’s model. The model leads change to serve as a campaign. The employees should support the change once the leaders convince them concerning an urgent change requirement, such as the way in which Amazon anticipates to establish a second headquarter in the coming years while considering so many cities (200). The paper plans change for Amazon via Kotter’s model.
The Kotter’s model initially requires the establishment of a sense of urgency to motivate during the change. It would inspire the required teamwork, eagerness, and ideas for sacrificing to the change. Upon realizing that the change is vital, a need would arise for directing and guiding the prevailing energy to commence the process of change. By doing so, the managers would need to establish a guide by choosing and hiring a team having the capacity of fostering the change. Next, they should establish a vision for change to ensure the employees gain understanding concerning the change. After the vision, communicating the vision is essential to ensure that workers can determine how the change vision would benefit all stakeholders involved. Then, the managers need to support a broad-base initiative by eradicating hindrances that hinder the vision for change, such as unattainable goals (Lawrence, 2014) .
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In the entire process of change, the firm’s managers would need to plan as well as generate short-term benefits that would sustain momentum and enthusiasm to ensure change process continues. Since change takes time, the Amazon would need to ensure it consolidates gains to allow it generate additional change by emphasizing on early successes to support future successes. Lastly, the company should anchor changes within the culture of the organization to attain real transformational change to ensure that organizational culture accepts the change (Lawrence, 2014) . Thus, following the processes would allow Amazon realize effective change management process.
Reference
Lawrence, P. (2014). Leading change: How successful leaders approach change management. London: Kogan Page.
