Mission
A mission statement is an official summary of what an organization serves, who they serve, and how they serve.
Google mission statement in the year 2019 is to organize the world’s information and make it universally accessible and useful (Google, 2019). This mission statement generally describes what Google does and what it intends to achieve. RPZ marketing provides an opportunity for the inclusion of the following ideas in their mission statement. Firstly, it should focus on what is important in terms of excellence, determination, and confidence. Secondly, it should stress on team effort. Lastly, it should show the strategic emphasis and abilities of digital marketing.
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Values
Organization values are the foundation on which an organization is formed. They define the ideas that are significant in guiding the organization.
Microsoft value statement in the year 2019 comprises of honesty and integrity, passion for partners, customers, and technology (Microsoft, 2019). Microsoft also believes in personal excellence, respect to others, and dedicated to making others better. RPZ marketing should incorporate ideas that include improving the current services to customers, maintaining their good relationship, and focusing on their core needs. This is to ensure that it aligns with the values of Microsoft and what it intends to do to its customers.
Ethics
Organizational ethics are code of conduct that an organization follows while operating in accordance with the business environment they exist. Thus, organizational ethics define what is right and wrong for the organization. Microsoft is dedicated to ensuring that it prevents, detects, and remediates issues that may breach compliance guidelines. Key ideas to be considered by RPZ marketing code of ethics should include integrity and responsibility. These two basic codes of conducts will significantly contribute to the emphasis created by the mission statement and core values.
References
Google. (2019). Retrieved from https://about.google/ .
Microsoft. (2019). Retrieved from https://www.microsoft.com/en-us/about/values .
