8 Jun 2022


Planning for Business Venture

Format: APA

Academic level: College

Paper type: Essay (Any Type)

Words: 1368

Pages: 5

Downloads: 0


The process of planning for a new business venture is usually critical as it entails numerous tasks. These include the product that will be launched, project management techniques, risk management, costs to be incurred, schedule, milestones to be achieved, performance index monitoring and resource management (Wainfan, 2010). These factors are important to the firm as they will dictate the process of planning for the business and ensuring it achieves success. The following paper will look into the plan laid out for a new online-based business venture. The business in question is an agency for mentoring and motivating individuals to achieve the best results from their various skills. These include gaining confidence to be able to attract the partner of their dreams, communication skills, improving their appearance to attract the ideal crowd and even realizing their dream jobs. As the social business continues to grow in terms of life coaching, more individuals are looking for the ideal techniques of speaking, dressing and portraying confidence to achieve success in both personal and professional lives (Honig & Samuelsson, 2013). This will be the desired outcome for the business in reaching out to the youth particularly men to propel them in achieving success. 

The organization will include a project manager who will delegate tasks to the various employees involved in the creation of this business venture. These employees will include life coaches who have been involved in the practice of motivating individuals to achieve success in their various life activities be it personal or professional. This team is important as it will enable the organization to effectively incorporate their skills into achieving the main objectives. The project selected will incorporate the spreading of word through social media platforms that will reach out to individuals who have been stuck in their lives and will seek help from experts to propel them to success. The life coaches will agree on particular standards or a curriculum that will be used in instilling confidence, improvement of self and closing the deal to success. The curriculum will be used according to the latest research studies and proven techniques. The organization will ensure that the techniques provided to willing customers are items worth purchasing and can add value to their lives. 

It’s time to jumpstart your paper!

Delegate your assignment to our experts and they will do the rest.

Get custom essay

The team will identify various areas where each of them has effectively mastered and will be their main focus during the implementation of the program. These include achieving confidence, overcoming rejection, personal grooming, communication techniques, and body language among others (Churchill & Lewis, 1983). The schedule time for the launching of the new business venture will be clearly outlined where the personnel will brush up on various techniques to grow the business. The initial target is creating an initial customer base of 20 within the first three weeks. This is an effective number to begin the business and laying a foundation to attract more clients. An online forum will be created for these members where they are able to interact with each other and their coaches for individual advice. After the first six months, a retreat will be scheduled for members to meet up and effectively demonstrate their various achievements through the program. The major costs to be incurred include creating the website, advertisements and purchasing of equipment like laptops that will be used by the personnel. 

Identify Problem 

The business venture is seen as one that has attracted a lot of attention through the upcoming dating and life coaches. Some of the available content available on the internet may be mere cons where the individuals have not conducted adequate research on building confidence and achieving success in both romantic and occupational relationships (Churchill & Lewis, 1983). In creating a successful online-based business venture it is important that this website has an attractive design and captures the attention of the potential client. The creation of an effective social media presence will enable the company to soar into greater heights (Moon, 2016). This is achieved through utilizing close friends and renowned experts in the industry to set the firm on its path to success. 

A major problem of online business is its potential to realize losses through copyright infringement of company products. These include books, articles audio and video products that have been created by the company. The organization will significantly seek to enhance the website to avoid the occurrence of such cases. The presence of similar firms in the industry is seen as a potential risk to the organization as it may delay the schedule plan for its launch (Moon, 2016). This may also prompt potential clients from getting involved with the organization and instead opt for alternatives. The selection of various personnel is another important factor that will be necessary in the potential success of the business. Hereby, life and dating coaches will be adequately vetted such that they are capable of providing the clients with the necessary skills to achieving success in both their personal and professional lives. 

The online-based venture could face major risks particularly in the management of the project. This is where the organization does not have an effective plan to predict risks that may be incurred during the process of launching the new business (Moon, 2016). It is necessary that the project manager identifies the need to establish healthy professional relationships in a bid to realize the mission and goal of the firm. This may include costs where the numerous employees have to be paid on a timely basis and appropriately according to their various input to the company. The project manager will also require the input of the various personnel on ways to develop and grow the business. 


One of the major risks identified in the online business industry is inability to maintain constant and potential client visits to the website. Therefore, it is important that the project that will be carried out incorporates accurate information of proven techniques that will be instilled into the numerous clients that the firm will attract. Through numerous testimonials of previous clients the organization will be able to set up a successful future (Blank, 2013). The new venture is identified to have multiple firms that provide similar services. Therefore, it is important to ensure that the organization has a commanding products and services that will set it apart from the numerous firms in the market. This will enable effective marketing of the products available to clients. Personal and business relationships that have already been established the organization will be used to reach out to multiple clients through social media platforms. 

The firm should carry out an effective expenditure plan that will be utilized for a period of at least six months in the beginning of the new venture. It is possible that the costs incurred during this period may be seen to fluctuate and additional finances will be set aside for any miscellaneous expenses that may come up. Extensive security will be applied on the numerous products provided by the organization to ensure that minimal copyright infringement occurs. The extensive monitoring of internet activity will be conducted to ensure that copyright infringement does not take place. 


There are numerous strategies that may be employed by the organization as a means of establishing the new business venture. Cantillon’s theory of entrepreneurship identifies the entrepreneur not as a production agent but as one that takes a risk to establish equilibrium of demand and supply in the economy. This is evident as there is extensive demand for products and services for life coaching and motivation of individuals. However, there are minimal organizations that can fully satisfy this demand. Therefore, the new online-based business venture will be incorporated to serve members from local the local market, In future the organization will look into establishing an international market base to effectively compete with the renowned firms in the same industry. 

The organization may also incorporate the Schulz approach of entrepreneurship where there are numerous situations of disequilibria. In this case, the members of the entrepreneur identifies that their resources should be reallocated to ensure a higher level of satisfaction is achieved. In this case, the degree of ability of an entrepreneur is a major factor towards achieving satisfaction. The organization in this case is seen to realize that numerous firms have established themselves as leaders in the coach dating industry. However, there are minimal that have realized the ability to incorporate these techniques for professional and career purposes. The organization has identified a market niche among men seeking to achieve success both as social beings and as experts in their career fields. This is particularly with the tough nature of interviews conducted or difficulty in starting off a business. 


Blank, S. (2013) Why the Lean Start-Up changes everything . Harvard Business Review. Retrieved from https://hbr.org/2013/05/why-the-lean-start-up-changes-everything 

Churchill, N. C. & Lewis, V. L. (1983) The Five Stages of Small Business Growth . Harvard Business Review. Retrieved from https://hbr.org/1983/05/the-five-stages-of-small-business-growth 

Honig, B. & Samuelsson, M. (2013) Business planning and venture level performance: challenging the institution of planning . Swedish Entrepreneurship Forum. Retrieved from http://entreprenorskapsforum.se/wp-content/uploads/2013/03/WP_05.pdf 

Moon, A. (2016) How to Start a Business Online . Entrepreneur, Online. Retrieved from https://www.entrepreneur.com/article/175242 

Wainfan, L. (2010) Multi-perspective Strategic Decision Making: Principles, Methods and Tools . Santa Monica, CA: RAND Corporation. 

Cite this page

Select style:


StudyBounty. (2023, September 16). Planning for Business Venture.


Related essays

We post free essay examples for college on a regular basis. Stay in the know!

How AI Can Help Retailers Solve Business Problems

The global marketplace is currently more integrated than ever before. This situation presents a never-before experienced opportunity for retailers. Multinational organizations whose sole basis is the internet have...

Words: 2700

Pages: 5

Views: 138

The Natural Organizational Model and the Informal Groups

The nature of an organization is based on different factors such as the environment it is set up in. also, the type of activity it undertakes. This paper will examine the natural organizational model, the informal...

Words: 3009

Pages: 10

Views: 239

Why Pinkberry should focus on making orange and yellow the two prevailing colours

The fact that Pinkberry has evolved from a storefront to a nationally recognized brand makes this franchise of frozen dessert yogurt shops an example to be followed. Yes, the personality of a brand created a platform...

Words: 582

Pages: 2

Views: 94

Ford Motors: Board Presentation For Electric and Hybrid cars Production

Executive Summary The motor vehicle industry in America and worldwide is highly competitive with major players no longer enjoying the dominance that they had had before. Innovation and identification of trends...

Words: 1088

Pages: 4

Views: 130

Home Remodel Project Plan

Project Overview Home remodeling is one of the notable key projects undertake through project management, as a project manager is expected to come up with a clear plan that would help in meeting the expected...

Words: 2152

Pages: 8

Views: 69

How Airbnb Achieved Success

Hospitality industry includes firms that provide lodging and dining services for customers. Many of the businesses in the travel and hospitality industry offer customers with prepared meals, accommodation, snacks,...

Words: 906

Pages: 3

Views: 63


Running out of time?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.