Proposal for Business Model and Growth Strategies

Introduction 

An organization’s success depends on the departments’ ability to work together. Open communication and collaboration enhance decision-making processes and sharing of ideas. Employees trust leaders who incorporate their ideas in the formulation of policies and the introduction of new technologies—the goal of this plan to enhance organizational performance and innovation. An evidence-based approach was used to determine the right functional department members who will influence a positive business model and growth. 

Functional Area Team Member Selections 

The chief human resource officer will be among the team members whose roles include developing and implementing strategies to enhance the business plan and provide strategic direction. The chief human resource officer will mainly provide insights into succession planning, training and development, compensation, and talent management. 

The public relations officer and visual designer from the marketing and sales department will join the team. The public relations officer will analyze brand management and public perception. She will provide a strategy to enhance brand image consistency across every platform, while the visual designer will create ad layouts for social media platforms. 

The information technology (IT) director will also be part of the team. Some of his tasks include the development and management of information technologies. An IT director ensures the firm’s computer devices and wireless technologies are available and secure. 

Reasons for Functional Area Team Member Selections 

Businesses seeking to enhance their performances and achievements focus on developing and adopting updated workplace practices. The human resource department is the only department that can effectively perform these activities to promote high performance and job satisfaction (Madanat & Khasawneh, 2018). For this reason, the head of human resources will be part of the team to provide insights on sustainable competitive advantage, employee loyalty, commitment, and trust, and organizational conflict management. 

In the advent of social media, the public relations officer and the visual designer will provide fresh ideas on how the organization can venture into online platforms. Today, online customer service fosters the relationship between customers and a company in real-time (Sutherland et al., 2020). The public relations officer and the visual designer will describe how the business can present personalized messages on social media platforms. The visual designer will create ads that the digital natives, namely, target generation Y and Z. The public relations officer will decide how the company will respond to customers’ inquiries. 

The IT director is knowledgeable in computer systems and can manage and motivate people by creating IT policies that will meet objectives. Technology is evolving at a fast pace, and hence, the company needs an IT director to provide guidelines on implementing cloud computing technologies and artificial intelligence to enhance performance. 

Characteristics of Effective Team Members 

The head of human resources possesses unique skills, knowledge, and abilities that motivate employees. In the project, the head of human resources will bring communication, organization, budgeting, decision-making, and training and development skills (Madanat & Khasawneh, 2018). He will describe how the employees can be aligned with the modern technologies, compensated, provided with resources, and appraised to be loyal and committed to the firm. 

The public relations officer has excellent communication, interpersonal, presentation, and information and technology skills. Throughout the project, the public relations officer will guide the team on using the resources efficiently, improving hiring standards, sharing information, and standardizing management and professional practices (Moss et al., 2017). The public relations officer controls the communication roles and accountabilities. The visual designer will create artwork, layouts, and concepts for social media ads to enhance the brand’s online presence. 

IT director will bring highly specialized skills to reshape the organization’s performance and innovation. He will provide insights into interpersonal communication, collaboration, and idea championing (Hickman & Akdere, 2018). Besides, the IT director will establish electronic communication flows in the firm. 

Communicating Team Objectives 

I will create a team charter to guide the team members on achieving the organizational goals. The members will focus on the following elements: team purpose, context, objectives, roles, decision-making, and norms. During the planning sessions, I will ask the members questions and capture their responses on a flip chart. Each week, the members will meet to discuss the objectives met and pressing concerns. 

Strategies for Delegating Responsibility 

The delegation strategies will be based on different factors. There will be a priority system that will align the members to their expertise and experience (Flores-Fillol et al., 2017). I will be in charge of high-skilled tasks such as information and technology and hiring processes. I will assign a volunteer to oversee low-skilled tasks such as ad layouts, social media marketing, and employee training. When assigning tasks, I will assess each member’s strengths, weaknesses, and potential abilities. 

Strategies for Managing Conflict 

I will implement sufficient resolution and conflict management strategies. Throughout the sessions, there will be open communication, listening, and understanding of the perceived disagreements to avoid conflicts (McKibben, 2017). I will prevent disputes from escalating by noticing the early signs and acting on them. The conflict resolution strategy will entail open collaboration and shared discussions. If conflicts are not addressed on time, there will be reduced job satisfaction, inter-group relations, and distrust. 

Success Measurement, Tools, and Process 

The team’s success will be evaluated weekly. The IT department will investigate its social media engagements and sales (Flores-Fillol et al., 2017). Also, the team members will assess the effectiveness of the production technology choices by considering the return on investment. Members will discuss whether the communication between departments improved and the impact on their performance. 

Conclusion 

This plan will create an effective team since it features members from departments that enhance an organization’s performance and success. The human resource manager will enlighten the members about the employees’ role in the firm and ways to make them useful. Simultaneously, the IT director will describe the proper technologies that can foster time management, innovation, and production. Visual designer and public relations officer will improve the brand image and perception. These members will boost the customers’ trust in the firm. 

References 

Flores-Fillol, R., Iranzo, S., & Mane, F. (2017). Teamwork and delegation of decisions within the firm. International Journal of Industrial Organization , 52 , 1-29.doi:10.1016/j.ijindorg.2017.01.008 

Hickman, L., & Akdere, M. (2018). Effective leadership development in information technology: Building transformational and emergent leaders. Industrial and Commercial Training , 50(1), 1-9.doi:10.1108/ICT-06-2017-0039 

Madanat, H. G., & Khasawneh, A. S. (2018). Level of effectiveness of human resource management practices and its impact on employees’ satisfaction in the banking sector of Jordan. Journal of Organizational Culture, Communications, and Conflict , 22 (1), 1-19. 

McKibben, L. (2017). Conflict management: importance and implications. British Journal of Nursing , 26 (2), 100-103.doi:10.12968/bjon.2017.26.2.100 

Moss, D., Likely, F., Sriramesh, K., & Ferrari, M. A. (2017). Structure of the public relations/communication department: Key findings from a global study. Public Relations Review , 43 (1), 80-90.doi:10.1016/j.pubrev.2016.10.019 

Sutherland, K., Freberg, K., Driver, C., & Khattab, U. (2020). Public relations and customer service: Employer perspectives of social media proficiency. Public Relations Review , 46 (4), 101954.doi:10.1016/j.pubrev.2020.101954