Skin cancer, which remains as one of the most common types of cancer, is not only preventable but is equally curable and treatable when compared to all other types of cancer. However, this depends wholly on whether people, who are most likely to be exposed to disease, engage in healthy behaviors. The adoption of the Protection Motivation Theory (PMT) is seen as one of the critical frameworks through which to ensure that persons can adopt increasingly healthy behaviors through persuasive communication (Rahaei, Ghofranipour, Morowatisharifabad, & Mohammadi, 2015). The theory prevents valid constructs that seek to establish a transparent approach through which to guarantee the best possible outcomes in ensuring that persons are protected from the possibility of skin cancer. The focus of this report is to examine how the constructs of PMT impact skin cancer, as a health issue, while reflecting on how the theory would be used in the development of effective programs targeted at skin cancer prevention.
The threat severity and threat probability (vulnerability) constructs are much more likely to impact skin cancer, as they seek to provide those at risk with information focusing on the source of threats and risk factors. In other words, these constructs help in creating a much better understanding of maladaptive behaviors that people are likely to adopt concerning the strategic approach through which to prevent skin cancer. An example can be seen from the fact that although people understand the impacts associated with exposure to sunlight, they are much more likely to change their adaptive behaviors through the severity and vulnerability constructs. The use of this construct is seen as being essential towards building a proactive approach through which to determine events that threat skin cancer prevention.
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On the other hand, the constructs of response efficacy, self-efficacy expectancy, and response costs build on the understanding that one would be a much better position through which to effect recommended behaviors to prevent harm. In the case of skin cancer, response efficacy seeks to reflect on how practical recommendations are to help in determining the best possible suggestion that people are likely to adopt. Self-efficacy focuses more on providing the people with the belief that they would be able to enact the behavior that has been recommended based on response efficacy (Golden, McLeroy, Green, Earp, & Lieberman, 2015). Lastly, response cost reflects on the costs associated with the recommended behaviors. From a skin cancer perspective, what is clear is that the three constructs seek to create a strategic avenue through which people not only understand the importance of prevention approaches, they also guarantee success while reflecting on the possible cost margins associated with the recommendations.
PMT might be used to create skin cancer prevention programs considering that it forms an avenue through which to analyze the response that an audience may have towards the message that is being presented through the applications. When adopting the programs on skin cancer prevention, it is essential to ensure that they highlight the effects that skin cancer is having while building on the understanding that skin cancer is preventable. PMT will play a key role in analyzing the perceived effectiveness of the messages being brought out through the programs while highlighting actual effectiveness. The ultimate impact that the plans would have is that they would help create a standard approach through which to change people's opinions relating to their understanding of skin cancer while ensuring that every person understands the importance of enacting specific recommendations to prevent disease.
References
Golden, S. D., McLeroy, K. R., Green, L. W., Earp, J. A. L., & Lieberman, L. D. (2015). Upending the social-ecological model to guide health promotion efforts toward policy and environmental change. Health Education & Behavior, 42 (1_suppl).
Rahaei, Z., Ghofranipour, F., Morowatisharifabad, M. A., & Mohammadi, E. (2015). Determinants of cancer early detection behaviors: application of protection motivation theory. Health promotion perspectives , 5 (2), 138-146.
