The article on marketing and communication provides insight into different communication strategies that hospitals apply in communicating to the patients. There is also a presentation of information regarding the importance of marketing communication to both the patients and employees in the healthcare facility concerning Cheyenne regional. Marketing communication is found to be an essential approach through which healthcare facilities can increase awareness of the services they offer and improve the ability for people to seek services from the healthcare facility. This information helps provide insight into the importance of healthcare campaign and television adverts in creating awareness about HIV patients in Florida. The article emphasizes the importance of online marketing in creating awareness of HIV services offered in Florida. The materials and chapters provide an estimation of the ability for a marketing approach to identify the factors that should be considered when evaluating the application of online marketing strategy. This information is essential in determining the ability of a healthcare facility to allocate HIV testing information to the target population in Florida by checking the most viable approach.
Critique
The articles provide information related to the mechanisms that can be applied in creating awareness about the existence of the HIV/Aids facilities across the country. For instance, the government can focus on building awareness about the presence of HIV/AIDS information by conducting TV adverts about the various locations where people can access the health care facilities about HIV. According to Ryan, 2016) television adverts, radio advertisements will reach large population and create awareness of all activities that should be applied in preventing the spread of HIV. Florida healthcare department can also use the theatre presentation through art to encourage people to present any information related to HIV/AIDS. Despite emphasize on such media as well as campaigns, it is undeniable that it may be less effective. People will become aware of such facilities, but it will remain challenging for the target population to make inquiries because of fear of revealing identity before asking for a question (Ryan, 2016). For example, radio and television presentation requires an individual to reveal their identity before they could proceed with questions regarding HIV. Similarly, theatre presentation increases the ability of people to become aware of the healthcare facilities, but it remains ineffective in providing privacy to patients.
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In an attempt of promoting privacy to patients seeking HIV information in Florida, there can be an application of online marketing and email that encourages people to explore information (Fill & Turnbull, 2016). Online presentation of information creates an opportunity for people to develop pseudo accounts such as on Facebook, Twitter, and other social media platforms thus creating an opportunity for people to ask questions about HIV/AIDs without giving information related to the disease and mechanisms they can apply in reducing the adverse effects of HIV information. Posting information or question regarding HIV gives an opportunity for receiving responses for that particular problem. Healthcare centers across Florida should be encouraged to create emails and websites where they can post information and receive comments from the clients thus answering the questions directly to the owners.
Given the increased rate of technological advancements across the globe especially in western countries, online communication appears to be the appropriate approach through which government and healthcare organizations can communicate to the target population ranging between 13 and 39 years (Fill & Turnbull, 2016). Based on Google traffic estimator, 69% of the youth population in Florida has access to internet devices such as phones, laptops, and tablets and they spend most of their time on social media platforms. Social media platforms such as Facebook and Twitter are some of the mechanisms that can be applied by the Florida government to ensure that their information covers the diversified youths in the regional. Though financial resources may be a burden for healthcare organizations to offer adequate information to teenagers, advanced technology and the age of the target population creates an opportunity for making it possible to apply a digital marketing approach.
Conclusion
Market communication is an essential aspect of creating awareness about the existence of goods and services offered by the company to the public. Online marketing, media marketing such as Television and radio presentation are some of the media platforms that increase the ability healthcare organization to improve the viability in helping the people to receive information about HIV/AIDS. However, there is a challenge on how these approaches promote privacy to patients. As a result, media platforms and online marketing creates an opportunity for people to gather information without identifying their identity. Social media platforms enable the target population to develop pseudo accounts that encourage people to ask questions and availability of HIV services without revealing their true identity. Technological advancements and the target population in Florida make an online or digital marketing approach to be the appropriate method for communicating to the youths. Most of the online traffic consists of the teens who are affected by HIV/AIDs making it a viable strategy for approaching the Florida population. The articles and chapters have helped identify the right communication strategy and choose appropriate campaign awareness based on the target population.
References
Fill, C., & Turnbull, S. L. (2016). Marketing communications: brands, experiences and participation . Pearson.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation . Kogan Page Publishers.
