Introduction
As defined by (Colin & Matthew, 2014), business plan is a document that describes the business nature, the marketing strategy of the business, the sales and the business financial background. The loss statement of the business and projected profits is also contained in this document. The business plan is also a guiding document that gives directions so that a business is able to plan its future and avoid any problems that may face the problem the business during its operation. How a business owners or managers makes their business plan really matters as it is an investment which fully pays dividend to the business for a longer period. The business plan should always have the accepted guidelines, the specific elements in particular sections and address the related questions that people may ask. The components like, the tittle page and its content should be entailed in the business plan (Xiao-Ping et al , 2012). Here is where address of the business, phone number, website and email address of the business, name and the date should appear. Executive summary. This is a purpose statement. It usually contains the reason as to why the business plan is written.
The description of the business should also be done on the business plan. This entails what the business is going to sale or services it will offer, the location of the business, how the business will obtain the finance to start and run its business and the kind of service their customers should expect. The product description of the business should also be discussed in the business plan. The market and the industry analysis are also some components that should be researched on and be included in the business plan. According to (Benson & Tomas 2015), a business plan with all the above described components, will under every circumstance be successful. The investors who will get to read such business plan will have interest to know more about the business and even invest in it.
Delegate your assignment to our experts and they will do the rest.
Executive summary
Reborn Coffee shop is resolute to becoming a daily need to the coffee addicts, a conducive place to meet with the friends and a place to relax at to relieve stress. With the growing call for the high-quality epicure coffee, Reborn Coffee Shop will benefit from its closeness to town to build and maintain a group of customers. Reborn Coffee Shop is planning to give its clients with the greatly cooked coffee within the town which will be sanctioned with the free books a customer can read as they enjoy their coffee and visit. The business is expected to run a 2,500 squared base shop within the walkable areas from the near homes to the town. The location has been secured for two-year lease with an extension option. The start up funds for the company, amounting to one thousand US dollars has been contributed from the business owner and the remaining amount is expected to be attained as a loan from the commercial Bank of America. The company is approximated to realize the sales revenue within the first year of operation. As the Reborn Coffee Shop try to uphold a 60% gross profit and realistic expenses of operation, its net profit is expected to be more in the same time margin.
Reborn Coffee Shop Objectives
Reborn Coffee Shop objectives for its first year of operations are:
To be selected as the “Best New Coffee Bar in the town area” by the native restaurant head.
Give profit from the first month of operation
Maintain the expected 60% gross profit
Reborn Coffee Shop success tips
To design the business logo, business cards and receipts to attract the customer virtually and for effective and fast operation.
Train the employees on the techniques on how to prepare the best coffee I the town.
Use a unique marketing strategy that will be aimed to build loyal customers and maximize the sales.
Reborn Coffee Shop Mission
Making a unique coffee place in town area where every customer will enjoy and relax with their coffee in a comfortable environment.
Company Summary
Reborn Shop is a registered business that has approved certificate for its operation.
The business ownership.
Reborn Coffee Shop is owned by and individual that accepts the investors who may be interested to partner with the business.
Location and facilities of the business
The shop is located in a centralized place in town with a single building with the shades where customers will be chilling as they enjoy their coffee.
Products
Reborn Coffee Shop will give its clients the best tasting coffee in the town area. This will be possible by using the high-quality ingredients and following the guidelines for preparation strictly. The sandwiches and few salads will be offered by Reborn shop as well
Product Description
The menu of the Reborn Coffee Shop will be dwelt around espresso-based drinks of coffee like lattes, cappuccinos, mochas. Each of the espresso-based drinks will be given with a soy or skimmed milk.
Market Analysis Summary
The consumption of coffee in US has continually grown, with the epicure coffee owing the highest growth. Everyone loves a well-brewed coffee with an outstanding service. The shop has also been situated in a location where it will be accessed by many in the most hours of the day.
Market Segmentation
The main targeted market for the Reborn Coffee Shop is everyone within the town location and its environments. This is the epicure coffee is consumed by the persons of all categories.
Strategy for the Target Market Segment
Reborn Coffee Shop will attend to all people who wants to get their daily cup of coffee in a comfortable and relaxing atmosphere.
Conclusion
With above structured business plan for the Reborn Coffee Shop, a successful start of the business is expected. The business will also to expected to flourish as it is situated in a centralized place where it will have a lot of customers coming in to be served with the good tasting epicure coffee.
Reference
Benson Honig, Tomas Karlsson, (2015). Business aims of the in-print business plan.
Colin Mason, Matthew Stark, (2014). International Small Business Journal: Researching Entrepreneurship.
Xiao-Ping Chen, Xin Yao, and Suresh Kotha, (2012). Entrepreneur Passion and Preparedness in Business Plan Presentations:
