Having a unique sense of business brings about the creativity and innovation necessary to create a strong and lasting market player in the fashion industry. Alia Khan, founder of the Islamic Women Fashion Council describes what fashion is all about, and how to successfully set up an enterprise in the fashion industry. This paper reflects on the necessities for the fashion industry based on this article.
Women’s fashion and fashion in general, requires a unique sense of taste that will appeal to the clients of the creator. As a result, it is necessary that the creations being made are being made for the customer as opposed to being made for the designer. Alia Khan states that it is necessary that one make fashion items based on the need to improve others’ lives as opposed to selfish reasons. This goes on to confirm the principle of value provision when creating products. The client is the center of attention when making products. Client satisfaction should be in the mind of the creator from the beginning (Sivadas & Baker-Prewitt, 2000). Additionally, Khan speaks about the necessity of having creativity dominate one’s creation, rather than doing things traditionally. In an industry where change is embraced and accepted, traditional methods of creation and doing things don’t always give the desired results as much as creativity will. The fashion industry has been described by researchers as agile, and should be treated with an open mind from the creator’s point of view (Masson, Iosif, MacKerron, & Fernie, 2007).
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In conclusion, one can determine that Khan speaks about three major components for success in the fashion industry: creativity, commitment and client-centered service and innovation. In the view of Alia Khan, these three components form a basis for successful establishment in the fashion industry.
References
Masson, R., Iosif, L., MacKerron, G., & Fernie, J. (2007). Managing complexity in agile global fashion industry supply chains. The International Journal of Logistics Management, 18(2) , 238-254.
Sivadas, E., & Baker-Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2) , 73-82.
