Different industries comprise of various domains that control a quantifiable market share of the overall market. In the current business world where the market is changing daily, shaping consumers' needs, any organization needs to venture into the industry to analyze how different market segments are doing before deciding which products to bring into the market. However, considering the entertainment industry, it is vital to explore the digital streaming segments since this is one of the rapidly growing parts of the recreation and entertainment market (Aljukhadar & Senecal, 2011) . The digital landscape is quickly evolving due to increased technology penetration, broad access to smartphones, and reliable, affordable data provision in the market. Therefore, people have opted for video streaming services that can now be assessed at the click of a button. To understand this market segment, research needs to be conducted to ascertain the market share, this segment is controlling, and the strategies the market players are using to remain relevant. The method used will be case studies and observations.
Since the increased demand for content online, they have been a rise of the streaming media companies generating data from the users. Therefore, to understand the market, using the historical data from the said industry will indicate how the segment is doing. During the case study, the data will be financial statements from the companies already in the market to articulate the entertainment market share the streaming market is controlling. Also, one will use government data, especially tax reports issued by the government. That is because the government will require every listed company to file its taxes annually, which can help an analyst study the markets. However, examining the financial statements could indicate how the industry is doing; it is also essential to check the magazines and news from the streaming companies. Such is because they give the analyst a clear picture of what is going on within the companies, and the industry stakeholders' critical decisions shape consumer demands. However, looking for scholarly articles on market strategies will give a great understanding of why the industry is focused on a particular segment.
Delegate your assignment to our experts and they will do the rest.
The data collected from the industry archives will be analyzed from the time the online streaming market gap was spotted up to now. Financial statements will be analyzed, and a regression model builds to determine the operational expenses and revenues realized through content streaming. Moreover, the analyzed economic data from the streaming media companies will be compared to the gains realized from the companies operating under the traditional entertainment business model, such as selling DVDs. Such will enable the analyst to understand how the consumer need is changing and the effect the streaming houses have on the industry. News and magazine publications from the company will be analyzed, focusing on the consumer's aspects of the industry (Igwenagu, 2016) . The news such a members' subscriptions and product launch analysis will give insights on the consumers' preferences and the growth of t he market segment since an increased customer base indicated an upward trajectory in the market growth. Such an analysis will be done in conjunction with information gathered through scholarly articles on strategies. Strategies are very vital since they determine what products to offer in response to market needs.
Using industries data without influencing is an efficient and effective approach when studying a particular market segment. As experts say, numbers do not lie; using the industry data will reflect the said segment. However, the first understanding of the market strategies will help make informed observations of the consumer's behaviors and how they respond to such concerns.
References
Aljukhadar, M., & Senecal, S. (2011, June). Segmenting the online consumer market. Marketing Intelligence & Planning , 421-435. doi:10.1108/02634501111138572
Igwenagu, C. (2016). Fundamentals of research methodology and data collection. LAP Lambert Academic Publishing.
