ROPES process of public relations is a preparation that comprises an initial study, the evaluation, programming, and setting of the objectives. Objectives are the most significant in the PR explanations. There are mainly 3 PR objectives in the campaign, which include motivational, informational, and reputational. They happen in a reasonable order. First, communication must occur, meaning the information must be sent, received, and understood. Second, the stakeholders, audience, or the public must be motivated by that message to aim towards the planned action. And, lastly, the target should approve the desired reputable behavior.
The foremost objective is the informational deals with getting and receiving the information to the preferred audience. This objective consists mainly of outputs, usually a simple count. A measure of informational objectives comprises of number and counts of sent and picked up releases of receivers. The informational objective helps increase awareness of the events, issues, or a product to the customers. The objective is designed basically to offer exposure of information to the audiences through the essential information points. In an informational objective, measurement methods must show how effectively information was passed to target audiences. The motivational objective depends entirely on measurable results, which are products of quantification. Also, in a case of a motivational objective, it should be indicated that the PR efforts led the change and not the marketing strategies (Charting Your PR Measurement Strategy,2011). And; the reputational objective is influenced by the positive behaviors that are aimed at improving customer trust. They reinforce the services and products to meet stakeholder expectations and environmental values. They go in hand with the motivational objective helping to change, design, or reinforce action and behavior to maintain customer appealability.
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2. Compare Informational, representational, and motivational objectives of CSR of Apple
Apple is dedicated to the highest standards of social responsibility in the world. Apple incorporates both motivational, informational, and representational objectives. In their system. to enhance Apple's impact in preventing its negative effect on society, Apple has developed robots. The robots reduce the use of significant components that have harmful effects o the ground when dumped and fight hunger (Becker, 2017). Objectively, Apple has issued funds that help impact climate change positively. They help Apple to make an excellent appeal to the customers. Apple collectively uses the objectives to maximize their collective to minimize environmental externalities, donate to charity and promote volunteerism. Apple uses this objective entirely for them to be able to achieve energy-efficient and possible recyclable products. Apple, through conservation funds, has the objective of improving life on earth.
Contrarily, apple utilizes different approach objectives in promoting corporate social responsibility. Apple uses the informational objective by making sure the information of the organization helps maintain individuals. Apple tends to be very transparent to reduce the environmental effects on its products (Dudoviskiy, 2019). Also, the motivational objective offers training to their workers and customers about their services and goods. Additionally, it offers services that can improve the environment by producing recyclable products and creating a useful fund to maintain the environment. The motivation is aimed at reducing the negative effect of the products on society. Apple uses CSR to motivate individuals when they are involved in helpful opportunities in society. On representational objective, Apple mandates its services by offering many representatives worldwide to help improve the environment. They aim to partner with other organizations to serve the environment and help needy societies.
References
Berger, J. (2017). Corporate Social Responsibility - Apple [Video]. YouTube. https://www.youtube.com/watch?v=mdARhVVqr4s
Charting Your PR Measurement Strategy . (2011). Institute for Public Relations. Retrieved April 29, 2021, from https://www.instituteforpr.org/wp-content/uploads/Master-PR-Tactics-document-08-10-16.pdf
Dudoviskiy, J. (2019, May 3). Apple corporate social responsibility (CSR) . Research-Methodology. Retrieved April 29, 2021, from https://research-methodology.net/apple-corporate-social-responsibility-csr/
