Description of Sinek’s View about why some Organizations and some Leaders can Inspire where others are not
Organizations exist in a highly competitive and rapidly changing business environment which forces them to think differently to thrive. According to Sinek (2014), it is only those organizations and leaders that can inspire their clients or followers that will survive. Sinek uses the concept of the golden circle to describe these organizations and leaders who inspire where others have failed. This category of leaders and organizations are not keen on explaining why their ideas and products are the best but rather why they are advancing certain ideas or products. In essence, these organizations appeal to their clients or followers senses instead of appealing to their logic (Pemberton, Chalmers, Perry and Osteen, 2012). Consequently, the clients and followers then choose to subscribe to their ideas or products not for the organization's sake but for their own.
Delegate your assignment to our experts and they will do the rest.
Sinek uses the term golden circle to refer to those organizations and leaders who are driven by an innate desire to change the world not for their own sake but for others. According to Sinek, the organizational and leaders work from inside out as opposed to those other organizations who work from outside in. in essence, the golden circle organization and leaders see the big picture associated with their ideas and products. Instead of focusing on short term and selfish benefits, these organizations and leaders focus on the long-term benefits the product and ideas will deliver to the followers and clients (Sinek, 2014). As it is, these leaders and organizations are able to instill loyalty into their clients and followers who ascribe to their beliefs owing to the energy they put into the pursuits.
Lessons on Sinek’s View and the Golden Circle from Apple, Martin Luther King, and the Wright Brothers’ Success
Apple, Martin Luther King and Wright Brothers are formidable examples that Sinek has used in advancing the concept of the golden circle. While these individuals and organizations seem like any other individual, they present differentiated viewpoints in their thinking. Apple has continually attracted customer’s loyalty in spite of offering the same products as their competitors. The reason why Apple continues to succeed where others have failed is its unique marketing strategy. Instead of outlining what the clients will get from their products, Apple outlines why the clients need to buy these products (Sinek, 2009). In essence, Apple appeals to their client's limbic sensations, which are responsible for making decisions. This strategy explains why clients spent six hours on the queue waiting to buy its first iPhone. Wright Brothers put all they had in coming up with the first flying machine, not for the fame or profit but they had a desire to change the course of the world. No matter how many times they failed, the Wright brothers never quit since they believed in their dream: they knew why they were after. The same concept applies to Martin Luther King who had a dream to change America in enhancing equality. Thinking differently helped Luther to impact his dream into many other Americans who adopted the course as their own.
Personal Application of Sinek’s Concept of how Great Leaders Inspire
Sinek’s view on how great leaders inspire has changed my thinking about my personal pursuits I life. I have realized that I have to change my thinking by not thinking like everyone else who is after profits and fame. Instead of focusing on what I will offer my followers and clients I should focus on why I am offering this product or service. In essence, I have realized that I must be able to transmit my beliefs on why the product or service is unique and essential unto my target population. Once the client's believe in what am offering them, then they will readily subscribe to it since they believe in my capabilities and vision. Moreover, I have realized that it is not money that makes organizations to flourish but rather the will to change the world like the Wright Brothers. As it is, this reading has affirmed the fact that individuals with a vision never quit nco matter what theyface in their conquest to challenge the status quo.
References
Pemberton, J. Chalmers, A., Perry, L., & O’Steen, B. (2012). Finding our why: Combining Sinek's 'Golden Circle' with service learning and critical reflection. The International Undergraduate Journal for Service-Learning, Leadership, and Social Change, 2(3), 17-26.
Sinek, S. (2009). How great leaders inspire action . TED Talks. Retrieved on 14 February 2019 from https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/discussion
