The organization in focus is the National Association of Health and Fitness (NAHF). Its president launched the organization. The organization supports programs that help to keep people active through physical activities such as sports. The focus of the organization is also on better working programs for the citizens of the United States, better lifestyles, and effective promotion programs. The activities of the organization happen at the community levels through collaborations in communities in enhancing fitness.
The website has very clear messages for the audience. The message available concern global employee health and fitness. The organization's values are also reflected in the website. The organization seeks the support of the local's citizens to embrace fitness programs to improve their lives. The company employees in many organizations are given the planning tools to push for track and promote healthy efforts. The organization also keeps track of the activities and logs of healthy fitness programs. The healthy groups are relied upon to create a system for sustainable change. Environmental conservation is also essential to human life (Serrat, 2017) . The website promotes the creation of sustainable environments. Employees are challenged to encourage their employers to take part in fitness activities and push for better working conditions.
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The audience is an essential part of any organization. An audience constitutes an assembly or a group of people who are engaged in a show. The institution treats the employees in various companies. According to research by Smart Insights, 63% of the of customers expect that companies take their marketing to social cites. The study further established that more than 90% of the social media users have used social sits to communicate to busineses and brands. The employees are better aware of the operations of their organizations and have more power to push for changes. Employees in organizations in the United States have their stand and position on how their organization plays in enhancing their fitness. The institution target such employees to help to push their employees to improve working conditions and take part in the fitness activities by the National Association of Health and Fitness(NAHF). The institution target to impact on the health of people employed in diverse institutions. The organization also targets the sponsors who have the financial capacity to donate to the organization to finance its operations.
Technology has become essential in increasing efficiency in communication. The National Association of Health and Fitness institution applies the use of technology in its fitness campaigns. Technology has both negative and positive impacts on how the institution presents itself to the audience. Many people hae access to electronic devices, which guide them on how to carry out exercises. The institution applies the use of modern technology to provide space for people willing to make their donations to do them efficiently. According to Marketing Sherpa, the online adults aged 18-34 years have a high likelyhood of following brands through social networking. 71% of the people who benefit from social media marketing reccomend their friends to using a service or a product (Philip, 2017). With mobile money technology, the willing sponsors are requested to use channels such as the visa and others to make their contributions. By making use of websites, the organization increases its awareness since many people in the united states, and particularly employees have access to computers and smart devices. The use of social media is also essential in creating awareness many people today have access to the various social media sites.
Ethics in media issues in the media involves diverse issues, including objectivity, privacy, bias, impartiality, and public interests. It also covers stereotypes, decency, and legal issues, including defamation widely. The content in the National Association of Health and Fitness aligns with the ethical issues on public interests. According to the lay theory of public opinion, there exists an analogy between a court of law and a court of public opinion (Eadie, 2009) . Health and fitness concerns are major public health issues.
References
Eadie, W. F. (Ed.). (2009). 21st-century communication: a reference handbook . Sage Publications.
Serrat, O. (2017). The future of social marketing. In Knowledge solutions (pp. 119-128). Springer, Singapore.
Philip, K. (2017). Principles of marketing . Pearson higher education.
