Part 1
Excessive use of social media has led to some negative health impacts such as eye strain and lack of sleep. Many people are addicts of twitter and Instagram; they tend to spend a lot of time chatting, posting, and replying to comments (Zendle & Bowden-Jones, 2019). Banning social media will help prevent some of the health issues stated above, and also a lot of time will be saved as much time is spent on social media.
Some websites of social media also have been misused by individuals and led to the erosion of culture. For instance, some people use social media to watch pornography. In such cases, banning social media will help restore people’s culture and uphold chastity among youths, as pornography leads to lust among youths.
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Platforms also, like WhatsApp, Twitter, and Instagram, have been used by business people to advertise their products and services. This has greatly helped them grow and help individuals gain services without much struggle (Culnan et al., 2010). Banning these platforms will result in to decrease in sales of such business.
Through social media too, people have been able to meet new people and learn a new culture. This has made been made possible by use e-mail, Twitter, Instagram, etc. This has helped create peace worldwide as people from different parts of the world interact. It has also helped businesses grow. Therefore, banning social media will disadvantage many people from exploiting the world and getting to know other people’s culture.
Social media has always been known for passing information to different people at different places and parts of the world. Without social media, people would struggle to communicate with others, the information will take time to reach the desired person, and some won’t reach them. Many opportunities will be lost.
Part 2
Many organizations use social media in many ways for the smooth running of the business and maximize their profits. To start with, companies use social media for communication with customers. Employees need to communicate with customers efficiently. By using websites, employees can interact with customers effectively, and also it has enabled clients to get answers to their questions. When there is proper business communication, the business can grow faster as there will be a strong public image. For example, writing companies use e-mail more frequently to communicate with their employees.
The website also helps businesses to gain traffic. This enables the business to expand and meet more new customers on the ground. A website can be created easily and allow customers to leave comments about the service offered to them; chatting with them by replying to their comments create a good bond. A website will not only create engagement but also brings the user to your page, thus enabling them to learn on the type of services you offer and get to understand better. Companies like Facebook utilizes these features to grow.
Companies also use social media to boost sales. The number of social media users increases daily, as this number grows and social tools consequently evolve too, social networks also become significantly important for searching for products and eCommerce. Regardless of what the company sells, social media can help sell anything through advertisement; an example of a company that promotes its service through advertisement is Inc. Grammarly.
Furthermore, social media is also being used for marketing research by companies. Surveys are being conducted online using social media with the aid of questionnaires (Tsimonis & Dimitriadis, 2014). this helps business owners get reviews about their products and services from customers. A good example of this is the British America Tobacco company.
Social Media has also been used by the company to increase brand visibility. The more people know about your brand, the more you get new customers and increase sales (Shen & Bissell, 2013). Social media is an important tool in creating awareness of the brand. A good example is Apple company.
References
Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2010). How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive , 9 (4).
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning .
Shen, B., & Bissell, K. (2013). Social media, social me: A content analysis of beauty companies’ use of Facebook in marketing and branding. Journal of Promotion Management , 19 (5), 629-651.
Zendle, D., & Bowden-Jones, H. (2019). Is excessive use of social media an addiction?
