In the most recent days, the United States has witnessed a rise in the number of patients who have been established to have contracted Tuberculosis. The situation has further been worsened by the covid 19 pandemic, where patients with underlying conditions such as Tb have proved to be more vulnerable. This situation necessitated developing a marketing plan that focuses on the diagnosis and treatment of TB in our country. The provision of this service will be important, as there exist patients suffering from the disease, and they have not yet been diagnosed. Lack of timely diagnosis delays the treatment which ultimately worsens the prognosis and also poses a risk to other people. Through this exercise, I will collect the data of the newly diagnosed TB patients, who will then be enrolled in a treatment program within our facilities.
To ensure that the marketing approach reaches and attracts the highest number of people possible, two social media tools will be critical for this exercise. The appropriate use of Facebook and Twitter will be sufficient enough to marshal, attract and make the exercise as public as possible. The target audience for this exercise will be broad enough to cut across all populations. TB is not selective, and anyone can be affected, making it essential to ensure that the promotional message reaches as many people as possible.
Delegate your assignment to our experts and they will do the rest.
I believe that the two social media tools will go hand in hand with the objectives of this exercise. Marketing of the health care services and offerings is critical in promoting the image and the capability of the health care organizations to deliver quality services (Sheth, 2018). Therefore, the health care sector must benefit from the extensive marketing of its services through social media. Facebook marketing is highly targeted and refers to creating and actively using Facebook pages as a channel for communication and attract and maintain customers. Facebook is a social media giant with over 1 billion daily active users and 84% of marketers use Facebook to promote their businesses, reach out to new clients, and advertise their products (Valand & Gaur, 2020). Facebook will offer the platform where pages, groups, and promotional messages can be created and made to go public. Many people will get the advertisement about TB diagnosis and treatment and will show up for the event. The Facebook social media tool is most appropriate. It will provide an avenue for free marketing, where the promotional messages can reach billions of the target population. Further, the ads can be boosted to ensure that they are visible to most people for a specific duration of time.
Though not as effective as Facebook, the other appropriate tool is the use of Twitter to market the health care service. Twitter is a great social media tool for engaging the audience and marketing businesses. It offers a cost-effective method of engaging the audience and offers the opportunity to share tweets important in promoting products and services (Jiang & Erdem, 2016). The platform will enable thousands of U.S citizens to access the message regarding the promotional health care service provision at chosen heath care facilities. The platform is free to use, as long as one has access to the internet, making it easily accessible to many.
To conclude, there is good reason to market TB screening and treatment as it will provide an opportunity to start treating those diagnosed with the disease. The two social media platforms chosen; Facebook and Twitter, will make the marketing process effective in reaching out to the majority of the target audience. The tools will also provide a platform where physicians can engage the patients, not only for current diagnosis but also for future prevention and treatment.
References
Jiang, L., & Erdem, M. (2016). Twitter-marketing in multi-unit restaurants: Is it a viable marketing tool? Journal of Foodservice Business Research , 20 (5), 568-578. https://doi.org/10.1080/15378020.2016.1222746
Sheth, J. N. (2018). How social media will impact marketing media. Social Media Marketing , 3-18. https://doi.org/10.1007/978-981-10-5323-8_1
Valand, J. B., & Gaur A. (2020). Facebook as tool of marketing in the era of digital marketing. International Journal of Psychosocial Rehabilitation , 24 (5), 957-964. https://doi.org/10.37200/ijpr/v24i5/pr201768
