Spotify is a media and audio streaming service provider based in Swedish. The Company was launched in October 2008. Spotify gives its users access to millions of videos, podcasts, and songs from artists globally. One of the company founders, Daniel Ek, saw a business gap in the music industry. In his idea, he was convinced that by giving away free music and making it easy for individuals to listen, they are most likely to become regular listeners. Consequently, his idea was to disrupt the music digital-download business by replacing the iPod with the music on-demand via mobile devices. Therefore, he took advantage of mobile devices to use Spotify, Music as a Service business. Subsequently, Spotify has various reasons to care about mobile device management and mobile application management, as discussed in this paper. The paper will also discuss why Spotify would not be successful without wireless technologies and mobile devices.
How Spotify Is Taking Advantage of Mobile Devices
Apart from boosting our moods, music has numerous benefits. Therefore, most individuals would wish to listen to music more often. Consequently, mobile devices have played a significant role in enabling individuals to enjoy music while in various places (Solomon, 2016). For instance, in the current world, mobile phones are more of multitasking devices than communication gadgets. As a result, Spotify has taken advantage of the mini gadget in question. With the devices' availability in question, most individuals are most likely to stream music live through channels such as Spotify.
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How Spotify Music as a Service Is a Business
Spotify enables its users to access millions of videos, podcasts, and songs from artists worldwide. Besides, most individuals find Spotify appealing since it allows them to access content for free. Also, it is easy to get started with this digital music streaming service. Signing up by connecting with Facebook or using an email address is the only thing needed to enjoy Spotify Free. However, this version is ad-supported (Willings, 2020). Therefore, although the users do not pay for the Spotify free version, Companies pay to Spotify for the ads, thus creating business for Spotify.
However, the users who want to enjoy full services needs to subscribe to Spotify Premium. For instance, unlike the free version, you have to listen to music in shuffle mode, Spotify premium allows the users to listen to their chosen songs. Additionally, the premium version has unlimited skips, enable the user to double their bit-rate pleasure, hence enjoying extreme quality streaming. Also, the performance in question allows one to enjoy Spotify Connect, among other benefits. But, to use Spotify Premium, the listener is required to pay $9.99 monthly.
Moreover, there is Spotify Premium for the family package, which goes for $14.99 monthly. Spotify Duo is another package that costs $12.99 monthly for two Premium accounts. Lastly, a discounted package for students costs just 4.99 monthly (Willings, 2020). Spotify has more than 100 million subscribers, making it remain the top cloud music provider. Unquestionably, Spotify gains a lot of money from these subscriptions, thus making the business part of the Company.
Reasons Why Sportify Should Care About Mobile Device Management
Indisputably, Spotify relies heavily on mobile devices for service delivery. Therefore, mobile device management (MDM), a security strategy that comprises services and products that provide remote support for mobile gadgets, is essential for Spotify. The MDM aids in enforcing e-policies for desired MIS level maintenance control across platforms and geographical locations (Baltzan, 2020). For example, one of Spotify's packages, Premium for Family, requires all users to be at the same address. Therefore, MDM is crucial for Spotify in enforcing the packages. Moreover, since the Spotify clients sign up using their devices, the Company needs MDM to secure its wireless networks.
Reasons Why Spotify Care about Mobile Application Management
Likewise, Mobile Application Management (MAM), the security strategy that enforces and administers corporate e-policies for mobile device applications, is vital to Spotify. MAM software helps with software licensing, delivery, and maintenance. Also, it is essential to limit the sharing of sensitive applications among the applicants. Additionally, it helps in preventing corporate data leakage (Baltzan, 2020). In its premium packages, Spotify has different sharing limitations for various packages. For example, the Premium for Family package access for up to six devices while the Spotify Duo package is limited to only two premium accounts. Therefore, Spotify needs MAM for such limitations. Besides, it has to safeguard its data from leaking; hence it needs to use MAM. Furthermore, Spotify needs MAM for its software licensing, delivery, and maintenance.
Reasons Why Spotify Would Not Be Successful Without Wireless Technologies and Mobile Devices
Undeniably, wireless technology has played a vital role in enhancing Spotify's digital music streaming service. As a result, music lovers can enjoy millions of podcasts, songs, and videos due to wireless connectivity. Due to the technology in question, most individuals find Spotify more effective and convenient. Consequently, its market share increases, hence making it more successful. Similarly, mobile devices increase the use of Spotify. For instance, most individuals enjoy music while traveling. Since it's always better to travel light, a portable device is essential. Subsequently, Spotify, which enables persons to stream music live, can be accessed through such devices. Consequently, this feature creates traffic for the Company, thus contributing to its success.
Conclusion
Spotify has used various strategies to enhance its success. First, taking advantage of mobile devices such as smartphones has enabled it to increase its market share. Also, its two business models, Spotify free and Spotify Premium work perfectly. However, they both generate income for the Company. Since Spotify relies heavily on mobile devices, mobile device management and mobile application management are crucial for the Company. They play vital roles in facilitating its business. Lastly, wireless technologies and mobile devices have significantly contributed to Spotify's success.
References
Baltzan, P. (2020). Business driven information systems (7th ed.). New York: McGraw-Hill Education.
Solomon, K. (2016). The incredible impact of smartphones on music. Retrieved from https://www.telegraph.co.uk/technology/how-phones-changed-the-world/how-smartphones-changed-music/
Willings, A. (2020). What is Spotify and How Does It Work? Retrieved from https://www.pocket-lint.com/apps/news/spotify/139236-what-is-spotify-and-how-does-it-work
