Task 1: Choice of the Topic
The topic of choice for the subject is the spread of innovation through Uber, a transportation and network company (TNC), and this allows individuals to travel safely. My interest in this topic how the concept has transformed the transport system, disrupting the taxi industry and has become the preferred mode especially in big cities. The change process fits within the second category because of its continuous spread in several countries across the globe. Most people look for convenience when moving from one place to another and the Uber application allows them to order for transport at any given location. Furthermore, the innovation provides for security because it is easier to track down an individual based on the information that the company stores.
Task 2: Causes of Change
The type of change in the innovation of Uber is rooted in materialistic factors of technology and economic production. Currently, there has been a change in technology and internet, and this has transformed several sectors in the economy to the extent it has impacted how people access services and Uber has taken advantage of these advancements. Furthermore, several companies use this concept to enhance and improve the quality of services they offer and for efficient and effective production and the transportation and network company (TNC) Uber maximizes this. As a result, these have fostered innovations in a positive direction with the aim of improving transportation services.
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The general model of social change in the innovation of Uber is linear because the transformation takes place in one direction. For instance, the use of physical taxi was common in the past, and people would have to go to the street and order for one. However, the increasing use of technology has improved the convenience with which one accesses a ride home. The ability of major players in the transport sector to adapt to current technologies increases their capability to survive in the competitive market. Furthermore, urbanization is an ongoing trend in the current environment, and this leads to the concentration of people in towns. As a result, there is a need to increase transportation systems to make their movements more comfortable.
Task 3: Theories of Social Change
The conflict theory suggests that there are limited resources in the environment and the division of society by social, material, and political belongings. The perspective shows the inequality that exists and how this affects the ability of one group of individuals to obtain and maintain more resources than others, and I believe that this fits the innovation of Uber. Some individuals own personal vehicles whereas others rely on public means of transport to arrive their destinations. Sometimes, there is a lack of convenience among these groups; hence affecting the time they take to reach a place. However, the introduction of Uber serves to close the gap between the inequalities existing in society by improving transport, especially in urban areas.
One way in which the innovation of Uber addresses inequality is in how the transport company prices its services. For instance, the type of vehicles that pick and drop individuals in size, and this affects the amount of money that one pays after arriving their destinations. Furthermore, the price ranges differ from one country to another depending on whether the nation is developed or developing. The pricing model also depends on the distance that an individual travels, and this means that they can connect it with other public means. The Uber App lets a user view the cost of the service first before they can order for a vehicle, and this means that it addresses the issue of inequality in resources.
Task 4: Social Networks and Innovation
The social condition that made the innovation of Uber likely is society’s population grows in size and density. Industrialization is a concept that developed in over centuries and continues to grow in the current business environment. There is a higher concentration of industrial development in major towns and individuals move from rural to urban centres with the intention of seeking employment and improving their quality of life. The shifts lead to urbanization, and this leads to higher population density and size in one place who require convenience when moving from one place to another. As a result, this has led to the adoption of Uber innovation which facilitates transportation without inconveniences.
The channel through which the Uber innovation is diffused is 20 th century’s mass media, resulting from computer literacy. The internet is a platform that allows individuals to access Uber transport services and social media is a platform where individuals learn any changes that the company makes. Furthermore, the company benefits from the trend of computer literacy because it makes it easier for them to access clients, get to know about the changes in their tastes and preferences, as well as business environment. As a result, Uber will develop better products and services that best serve the market while at the same time gaining a competitive advantage in the transportation sector.
The social media that facilitates the innovation of Uber is dense and thick, and networks affect individuals under this category. The application of the transportation and network company (TNC) consists of people affected by group standards and who are better able to adapt to stressful events. Another characteristic of social media facilitating the innovation of Uber is that it consists of dissimilar actors. Users do not have the same experiences and information despite using one application, and this makes it difficult for them to communicate relatively easily, and one factor leading to the differences is the geographical dispersion of customers.
Task 5: Social Change
The change agents working to bring transformations through Uber are businesses in the public transport sector. They seek to increase the convenience through which individuals access transportation services at the right time and place and lower costs and safe environment.
The change goal of Uber innovation is attitude. For instance, it seeks to change the ability of individuals to access safer and affordable services; hence changing their view of transport businesses. As a result, there are lower cases of issues such as kidnapping and robbing caused by travelling with strangers. On the other hand, convenience ensures that people reach their destinations on time without any such problems as the lateness of buses or trains.
The target population who must be persuaded to adopt the change includes those in taxi businesses as well as potential customers. For instance, drivers should install Google Drive application that provides them with the direction of where to pick and drop users; hence a need to convince them of its accuracy. Customers require persuasion about the safety of their data and information.
The change agents in the innovation of Uber use persuasive strategies because of the lack of awareness of travellers for the transformation in the transport sector. Initially, individuals would not think of using an application to order services because they were comfortable with taxis they randomly picked. However, the introduction of Uber made them change as well and consider shifting to the new use of technology. The transportation and network company (TNC) Uber uses external links to market its services to new and existing customers. The strategy has been effective in increasing the number of customers to the company because, in most situations, they realize the benefits after the delivery of services. Individuals should install Uber application before ordering for services, and this increases their likelihood of using the transport services more often. Therefore, Uber innovation has been effective in transforming the transportation system in the economy.
