Hallmark pursues a differentiation and innovation approach and uses creativity and emotion to help humans connect to its products, such as its stationery, birthday party goods, photo albums, home decor, collectibles, a cable television channel, and books (Phillips & Gully, 2012) . To appoint pleasant humans greater consistently, Hallmark wished a device to help focus on staffing techniques on what is most relevant to the company—on business-relevant standards that would enable it to be extra persistently rent best employees to fantastic execute its strategy. However, Hallmark didn't favor the tool to be too complex. To launch the effort, Hallmark created a staffing index to evaluate the firm's past hires' fine to source and screen candidates greater effectively. Upon hiring a new worker, the person's line manager makes a rapid evaluation of its intrinsic abilities and desirability (Phillips & Gully, 2012).
Pros and Cons.
Expert states Hallmark is on the good music via keeping the machine simple and not getting too wrapped up in the numbers and via focusing on the quit result of making properly hire. The analytical software program may also make the information less difficult to acquire and organize over time. Technology helps businesses evaluate their staffing features in terms of their effectiveness and efficiency and better manipulate their inside labor talent (Phillips & Gully, 2012) .
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Applicant tracking systems (ATS) assist you in sorting and manage candidates. You can use an ATS to put up job openings, view resumes, and track the place candidates are in the hiring process. Digital templates provide your business's hiring efforts a uniform appearance and allow you to zip through document creation. Digital templates marginally limit the time (and money) you spend on communicating with candidates. Social media is a fantastic device you can use to connect with achievable hires. Use social media accounts to promote openings, introduce new hires, and engage candidates. The mobile-friendly structures make it effortless to preserve up with recruiting tasks (Phillips & Gully, 2012) .
Technology improving efficiency and effectiveness of staffing functions.
i) Increased productivity; It's a common understanding that higher productiveness leads to larger monetary growth. The more the product, the more you sell. And the greater you sell, the greater money you make. The technology involves automation, which cuts down the time it takes to whole tasks. The automation function streamlines social sharing, managing emails, and delegating tasks. Not to mention the potential to quickly collect and organize information. Reducing tasks that require repetition and organizing with the aid of hand is a huge time-saver.
ii) Less risk for a horrific match; You don't choose to go via the complete resolution procedure solely to have new hires quit. Employee turnover costs add up. A current case finds out about confirmed that one agency had a distinction of $1.3 million in net cost while enhancing onboarding and administration practices over three years. You can minimize employee turnover by using heading off terrible suits in the resolution process. Recruitment technology lets you discard unqualified resumes besides tediously sifting through every one. You can easily make a comparison of candidate's qualifications and avoid those that do not shape the bill. Technology additionally makes it simpler for you to attain out to candidates. Save face-to-face meetings for satisfactory candidates that have conceivable to be exact matches .
iii) Get greater strategic; Like any other section of business, your recruitment process requires a design to control duty. Analytics lets you determine how well your hiring techniques work. By using analytics constructed into recruiting technology, you can get greater strategic about your determination process. From discovering candidates to presenting a position, there are many metrics you should measure the use of tech. Use technology to track, measure, and observe analytics to recruiting. That way, you don't waste time and cash on working practices.
References
Phillips, J., & Gully, S. M. (2012). Strategic staffing . Upper Saddle River, NJ: Pearson Prentice Hall.
Guest. (2017). How Technology in the Recruitment and Selection Process Can Save You Money . Blog.rpoassociation.org. Retrieved 27 February 2021, from https://blog.rpoassociation.org/blog/how-technology-in-the-recruitment-and-selection-process-can-save-you-money.
