Unique Pain Medicine is a group of board-certified pain management physicians, who has thrived in treating ailments. The privately-owned clinic is located in New York City and Brooklyn, whereby they provide various treatments. The clinic practices are anchored on three principles, which has improved the quality of service patients receive. The first philosophy is to provide the “very best medical care and offer the most effective treatment” (Unique Pain Management, 2019). The second principle ensures that the patients receive nothing but the best experience, while the last principle focuses on the access of patients to holistic patient care. Ideally, the organization's goals are aligned to those of the government of providing quality medical care, which improves the health of the populace.
In the context of this paper, a SWOT analysis is a model that is used to assess the strengths and weaknesses of the organization, and more so, outline the areas the organization needs to improve. Therefore, the SWOT analysis of Unique Pain Medicine will highlight the areas the clinic can leverage and also indicate the section the organization needs to improve to in a bid to offer high-quality medical services.
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SWOT Analysis
In modern society, the concept of strategic planning has gained impetus since it has enabled companies to attain their primary goals. According to Gürel (2017, p.995), “strategic management is the continuous process of creating, implementing, and evaluating decisions that enable an organization to achieve its objectives.” The approach has allowed firms to be more proactive in reshaping the future of the organization and creating the vision that guides them thereof. Besides, the mission of the organization is the long term purpose that inform’s the management approach and decision regarding the day-to-day activities. Predominately, the SWOT analysis is one of the tools used in strategic management as it provides both internal and external evaluations of the company. In particular, the external analysis allows the organization to determine the critical threats and opportunities. On the other hand, the internal review enables the company to assess its strengths and use the information to offer value to consumers. Additionally, the model determines the weakness and creates a plan for improving them. Essentially, SWOT analysis allows the management to make strategic decisions and, more importantly, enhance the performance of the company. With this in mind, the model will be used to critically analyze the internal and external factors of Unique Pain Medicine.
Strengths of Unique Pain Medicine
Strengths of an organization refer to sources of competitive advantages, which allow the firm to have the upper hand in the industry. According to Cooper (2014), managerial resources, financial resources, infrastructure, technological advancement are some of the conventional sources of competitiveness in the health sector. In this case, Unique Pain Medicine has several strengths that have allowed the hospital to provide quality services. To begin with, the organization has one of the best certified pain management physicians in the country. This element allows the clinic to provide the best services in pain management in New York and Brooklyn. Notably, having the best human resource in health care is one of the aspects that allowed the clinic to provide quality service and, more so, increase the rating of the hospital. According to Kabene, Orchard, Howard, Soriano, and Leduc (2006), having competent and well trained medical personnel is one of the aspects that has improved the provision of medical care. Additionally, Unique Pain Medicine has hired qualified employees in other departments of the hospital. Therefore, human resource is one of the primary strengths of Unique Pain Medicine.
The adoption of modern technologies, coupled with specialization, accorded the establishment a competitive advantage. To begin with, the clinic has focused on the treatment of different types of pain, such as back pain, neck pain, joint pain, nerve pain, sports injuries, and work-related pain (Unique Pain Medicine, 2019). By specializing in the treatment of these pains has allowed the clinic to develop best-practices and employ evidence-based practices in delivering treatment. Predominately, most hospitals provide different medical services, and most of them fail to have a specialty in which they thrive best. However, Unique Pain Medicine has specialized in this domain, which has enabled it to offer exceptional services. Additionally, according to the Center for Disease Control (Unique Pain Medicine, 2019), more than 20.4% of U.S. adults have recurring pain. This means that more than 60 million Americans suffer adverse pain and seek medic treatment. In this regard, Unique Pain Medicine has offered these medical care services and increase the number of consumers.
As aforementioned, Unique Medicine Pain has adopted various modern technology both in medical procedures and in day-to-day management. To begin with, the clinic has invested in electronic health record management software. This advancement has allowed the clinic to increase efficiency in the management and retrieval of health records. Additionally, the company has invested in technologies that improve pain treatment procedures. For instance, the clinic has a heat pain pro device, which combines heat with transcutaneous electrical nerve stimulation (TENS) to offer pain relief for chronic joint and muscle pain. The device allows the clinic to provide better service to its patients. The clinic also uses the ActiPatch device that uses electromagnetic fields to modulate efferent nerve activity, dampening the brain’s perception of pain. Mostly, the device has been used to treat chronic pain, sports injuries, and post-surgical pain. Moreover, Unique Medicine Pain has adopted other technologies that use the concept of Artificial intelligence and machine learning. Evidently, the adaptation of modern innovations has emanated the primary strength of the clinic.
Unique Medicine Pain accepts insurance from different providers in the U.S. According to Frankt (2019), the U.S spends more on health care than any other country in the world. Therefore, the cost of medication expenses is exceptionally high, but several insurance providers offer insurance to citizens. Unique Medicine Pain, which is privately owned, accepts several insurance cards to reduce the burden of the patients. This strategy has allowed patients to access medical care services using a variety of insurance health cover. For instance, the hospital accepts cover from the following agencies; 1199 SEIU Funds, Aetna, BlueCross BlueShield, New York State: The Empire Plan, Cigna, Consolidated Health Plans, Fidelis Care, GHI, and HealthFirst among others (Unique Pain Medicine, 2019). This has acted as a strength as patients that are insured by the insurance provider can access services in the clinic. Unquestionably, Unique Pain Medicine has several strengths, which the clinic has leveraged to offer quality service to patients and expand its operation to other states in the U.S.
Weaknesses of Unique Pain Medicine
Weakness refers to areas that an organization needs to improve as a means to avoid losing clients to other firms offering better service. Unique Pain Medicine was formed in 2010, and the company has its operation in New York and Brooklyn. At the moment, the clinic has a limitation of space, which has influenced the number of patients they can treat at a specific time. This element has emanated as a weakness that has affected how the company provides its service to the consumers. Furthermore, the company has witnessed a system breakdown in the finance department, thereby affecting the quality of service. Lastly, the company intends to expand its operations in other states in the U.S but lack adequate financial resources.
Opportunities for Unique Pain Medicine
Unique Pain Medicine provides medical treatments for diseases that have created issues in the American population. In particular, the clinic treats back pain, neck pain, sciatica, and herniated disks. Markedly, these ailments affect more than 20 % of the U.S population, according to the Center for Disease Control (Unique Pain Medicine, 2019). Therefore, this means patients across the U.S. highly demand the medical services the clinic is offering; thus, the clinic can leverage the statistics. Additionally, the use of machine learning and artificial intelligence technologies will allow the clinic to improve the quality of medical service they provide to patients (“Artificial intelligence in health care: within touching distance," 2013).
Threats
Unique Pain Medicine threats are created by the external environment, which the clinic operates. To begin with, the company threats are created by competitors who offer the same service as those offer by the clinic. Bellevue Hospital Center, Lenox Hill Hospital, and Mount Sanai Hospital are the primary competitors in this niche. Besides, the clinic lacks a mechanism that monitors the progress of patients after they are discharged. Lastly, the clinic cannot predict the future of healthcare legislation.
Conclusion and recommendations
Overall, this analysis has outlined the strengths, weaknesses, opportunities, and threats of Unique Pain Medicine. Well trained human resources, specialization, adoption of modern technologies and accepting insurance from different companies are the primary strength of the clinics. On the other hand, limited capacity and fiancé department system failure are weaknesses, but the company can leverage on the increase in the prevalence of the disease they treat. However, I would recommend the clinic to expand its operations to other states in the U.S and incorporated more technologies to ensure they offer quality services.
References
Artificial intelligence in health care: within touching distance. (2013). The Lancet , 390 (10114), 2739-2739.
Cooper, C. L. (2014). Wiley Encyclopaedia of Management . Hoboken, NJ: Wiley.
Frankt, A. (2019). Is our health care spending worth it? The New York . Retrieved from https://www.nytimes.com/2019/05/20/upshot/actual-worth-health-care-spending.html
GÜREL, E. (2017). SWOT Analysis: a theoretical review. Journal of International Social Research , 10 (51), 994-1006. doi:10.17719/jisr.2017.1832
Kabene, S. M., Orchard, C., Howard, J. M., Soriano, M. A., & Leduc, R. (2006). The importance of human resources management in health care: a global context. Human Resources for Health , 4 (1).
Unique Pain Management. (2019, May 1). Pain Management in New York City. Retrieved from https://uniquepainmedicine.com/pain-management-new-york-city/
