WAWIJIMO protein powder bar is a small company located at the corner of Clinton and Burlington next to the rec centre. Initially, the company used to purchase powders from external companies before working towards establishing its own house brand. Protein powder is purchase by size, weight out by the ounce, the ounces of powder such as pea protein, soy protein and hemp protein is mixed with water, milk or juice. The mixture may then be added with fruit, carb powder or peanut butter as protein supplements.
The company’s strength as analyzed in the SWOT Analysis lies in its uniqueness, it stands out as the only product around in the place. Furthermore, this small company is located close to hot yoga house and rec which supplies the company with different protein supplements. Despite its strengths, the company has got weaknesses because it is new in the market and a little knowledge is known about its supplements, this reduces the marketing power of the product to the specific consumers (Houben, Lenie, & Vanhoof, 2012) .
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The company has got several opportunities at hand since the protein supplements come in different varieties like carb powers, others acts as enzyme boosters, greens powders, probiotic boosters, electrolytes, minerals and multivitamins. The firm also owns a greater opportunity from online consumers who wish to purchase these products through internet. Additionally, many athletes around the area, people in college and participants in intramurals are the immediate target market for this company. The availability of these opportunities in the company lays a framework to creating a well-known house brand.
The major threat facing WAWIJIMO Protein Company is competition from an online company like TrueNutrition.com, Jamba Juice GNC, Complete nutrition and the neighbouring power café smoothing bar in the rec centre (True Nutrition, n.d.) . These competitors reduce the number of customers who tries to reach out for these new products in market. It is also disadvantageous that some students cannot access these protein products from this company because it does not charge using student's U-Bill.
References
Houben, G., Lenie, K., & Vanhoof, K. (1999). A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises. ,journal of Decision Support Systems, 26(6), 125 - 135.doi 10.1016/S0167-9236(99)00024-X.
True Nutrition . (n.d.). Retrieved from TrueNutrition.com: https://truenutrition.com/
