Internal Strengths An established online education platform. Dedicated faculty and supportive staff. Expansive range of facilities such as innovation lab among others. Personal attention to individual students. | Internal Weaknesses High operating costs. Limited number of short courses to suit the market needs. |
External Opportunities High demand for certain courses offered by the university. Population demographic Availability of funding for construction of new facilities Seminars and bootcamps’ demand by organizations | External Threats Competition from various colleges offering similar courses. Cost of the various programmes offered to the target market. Insufficient qualified staff especially with emerging technology. |
The internal strengths of the UAB collat school of business can be bolstered to ensure that the college attracts even more students from various fields in the industry. Its innovation lab for instance, stands out and ingrains experience of working with start-ups into the curriculum and provide support in investigating and nurturing new ideas. The knowledge from the innovation labs helps in producing industry-ready individuals and this in itself is a marketing tool. Moreover, the faculty and staff’s dedication to ensure each student receives personal attention while at the institution will not only ensures that more people enroll as a result of recommendations but also retains the initial students for more advanced courses.
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The institution has internal weaknesses as well, but they can be mitigated easily and effectively. Among the weaknesses is the high cost of operation due to the continual adjustment to courses to incorporate newer technologies as well as creation of new courses as a result of technological advancement. To mitigate this, the institution should heavily rely on market research to ensure that there are good returns on the investments they make. Furthermore, the institution should focus on diversifying the institution’s courses so as to attract even more industry players.
The external opportunities for the institution are vast and demonstrate the potential it has in the market. Among the many opportunities, is the demand UAB’s courses have especially because they involve teaching of new skills to those already working in different professions. This demand can be exploited to bring in more revenues for the institution. The seminars and boot camps are excellent tools for growth and could also be exploited to rake in even more revenues especially if more professions are factored in. The external threats are minor and can easily be dealt with however, competition should be put in check by ensuring constant improvement of the courses offered and monitoring what other institutions are doing better than UAB and making changes to be at par or even better than these institutions. This way, the chances of potential clients choosing UAB over other institutions are increased and therefore the competition is kept in check.
References
Insights into education. (2017). Table of Experts Series , 1-16.
