Today, workplace culture is at the center of every organization; firms that have concentrated on ensuring a strong organizational culture today are highly rated by industry pundits (Bersin, 2015). Technology is also a major part of this focus on workplace culture and is one of its main driving forces. Today, values such as ethics and transparency are central to the success of any business. Businesses are also led by beliefs such as the belief in growth, in goal setting, the belief in putting the customer first and the belief in building positive relationships and partners. Today’s organizational culture thus necessitates technologies that augment the chosen culture to fasten the uptake of the businesses’ values, beliefs, symbols and norms. This essay will look at the four aforementioned technologies and consider how they augment the workplace culture in my field career of marketing.
Mosaic Web Browser
The Mosaic Web Browser was built by the NCSA in 1993 as a means of enabling people to interact with and search the internet for their needs (Calore, 2010: Bersin, 2015). The technological advancement brought with it many advantages, since it is this browser that popularized the World Wide Web (WWW) and made the computer more users friendly (Bersin, 2015). In short, the computer did not become what it is today for businesses until people could comfortably interact with it. In terms of augmenting the culture in the marketing field, the browser has revolutionized how goods are marketed and sold, thus enabling the culture of putting the customer first.
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Smartphone
IBM is credited with being the first true originator of the smart phone, which was called The Simon and was introduced in 1992 (McNeil, 2012). Since then, the smart phone has revolutionized all forms of communication since it is not only a phone but also a handheld computer that people can move around with. In marketing today, it is now possible to get goods and services to the consumer right at the comfort of their homes and work places. The smart phone has enabled better relationships between businesses and their clientele, and other business as well.
Skype
Skype, which was created by Niklas Zennstronm and Janus Friis in 2003, enables its users to communicate face-to-face via the internet. Not only does it allow for a form of video conferencing, even among individuals, it also allows its users to make free calls via the internet (Aamoth, 2011). As a result, Skype is a good technology for influencing the cultures of goal setting and growth since it allows decision making to be based on cross-organizational deliberation, even with members who are in distant locations.
Social media
Finally, social networking sites are another modern technological advancement that has revolutionized workplace culture. Introduced to the world by sites such as Classmaates.com and SixDegrees.com (Shah, 2016), social media is ground-breaking in that it supports cultures such as ethics and transparency due to the capacity to share information in real time.
Conclusion
In conclusion, organizational culture is paramount to the success of any business. Technological discoveries have enabled cultures to grow through enabling faster communication even between the business and its customer base. Technologies such as social networking are also increasing transparency across organizations. Any firm with intentions of building their culture can therefore look to the current technologies to find out which support their objectives best.
References
Aamoth, D. (2011). A Brief History of Skype. Retrieved from http://techland.time.com/2011/05/10/a-brief-history-of-skype/
Bersin, J. (March 13, 2015). Culture: Why it’s the Hottest Topic in Business Today. Retrieved from https://www.forbes.com/sites/joshbersin/2015/03/13/culture-why-its-the-hottest-topic-in-business-today/#5b55d2a1627f
Calore, M. (2010). April 22, 1993: Mosaic Browser Lights Up Web with Color, Creativity. Retrieved from https://www.wired.com/2010/04/0422mosaic-web-browser/
McNeil, M. (2012). Who Really Invented the Smartphone? Retrieved from http://mmcneil.com/2012/01/who-really-invented-the-smartphone/
Shah, S. (2016). The History of Social Networking. Retrieved from https://www.digitaltrends.com/features/the-history-of-social-networking/
