Film industry encompasses the high-tech and commercial organizations of filmmaking. They may include film studios and company, film directors, animation, and other film personnel. Film production is one of the core players in the entertainment world. With current advancements in technology, the film industry has also evolved into the application of modern equipment in their production process. The oldest film industry in the world is Hollywood. The discoveries and the development of the 1970’s decade of film industry modeled the current film industry in terms of production, publicity methods and protection techniques.
It is argued that the 1970s were the eventful decade in the film industry. There was a great improvement in the American film industry in relations to its organization and products formed ( Williams & Hammond, 2006 ). It is described as the dynamic period in ‘post-war cinema’.in terms of both high and low budget ends of production. There was also a massive change in technological opportunities. For instance, the release of “The Jaws” in 1975 acted as the source of New Hollywood. Jaws is attributed with developing the summer blockbusters. The blockbusters concept led to increased specialization in the film industry in relation to Hollywood products. It resulted in the classification of film products from the most expenses, associated with financial risks to ‘mega blockbusters’ that were the primary products of the studios. Later the industry decided to concentrate on fewer products that lay on the interests of their audience that modeled the future of film industries.
Delegate your assignment to our experts and they will do the rest.
Moreover, the start of the New Hollywood movie brought the end of studios systems in the previous decades and production code. The filmmakers concentrated in gunfighters and battle scenes movies. The ‘post-classical cinema’ period entails the shift of storytelling by the current Hollywood producers. Later, the new dramas were based upon the audience anticipations during the classical period. In the 1970s a group on new American filmmakers came up such George Lucas, Robert Altman and Martin Scorsese ( "History of film", 2018).
The new filmmakers came about Auteur theory which had increasing popularity in the film works and media. It resulted in the opportunity for the film directors to express their personal opinions and creative visions. Due to the development of the Auteur method of film making, the directors were able to have control over their tasks and products which could not be exercised in the era before. These inventions have helped to control piracy and restrictions of copyright laws to date. It also brought about commercial success such as Scorsese's Taxi Driver , William Friedkin 's The Exorcist, Coppola' The Godfather films, Altman' Nashville. Hollywood studios focused on producing focused on a lesser number of huge budget films with enormous marketing and advertising campaigns. Currently, film industries perform a lot of marketing for their movies and other products to promote public awareness ("History of film", 2018).
Despite the fact that the 1970’s decade was an entry for Hollywood tough experiences in finance and artistic depression it was also a creative venture in the American film industry. There were fewer restrictions on violence, sexuality, language, and adult content hence making the film production widely spread. This led to a renewal and reborn period of Hollywood after the collapse of the studio systems. The new generation of filmmakers came up. Young directors, as well as views, supported the film industry leading to its expansion. There were new products such as Home Box Office (HBO) and blockbuster and blockbuster TV marketing that promoted the popularity of films. (Darks, 2010).
In Britain, the 1970’s film decade faced various economic and cultural instability that led to creativity and commerce in film products. Barbers (2013) argues that there was a great innovation in Britain during this era not affiliated to Auteur directors but also to new strategies in which film producers came up with new entertainments methods. It also created diverse variations that responded to different and varying tastes and interests of a British audience. The film industry of 1970 was also based on cultural theories that boosted the quality of films produced to date.
Finally, the 1970 ’s era of film industry set a firm background for the film industry. The current film's production bases its methods old formats of film productions in combination with the new updated technology. The aspect of marketing and advertising films products applies its sources from the 1970’s trends of publicity and audience awareness. Current film products as movies are based on audience interests and preferences to gain popularity and capture more clients.
References
Barber, S. (2013). The British Film Industry in the 1970s: Capital, Culture and Creativity . UK: Palgrave Macmillan.
Dirks, T. (2010). Film History of the 1970s. Retrieved from https://www.filmsite.org/70sintro.html
History of film. (2018). Retrieved from https://en.wikipedia.org/wiki/History_of_film
Williams, L., & Hammond, M. (2006). Contemporary American Cinema . Britain: McGraw- Hill Education.
