Introduction
Various organizations are making use of immense strategies for purposes of ensuring that they meet their set goals and mission. While one of the main aims of business organizations is to increase their revenues through the services and goods provided, institutes that exist for other purposes apply similar tactics to ensure success is achieved. Different organizations have entirely varied goals which despite their scope they have to make use of sales and marketing plans and strategies not only to reach out to their target audiences but also to increase their channels of association with related organizations among others. The International Paralympics Committee is an organization that is focused on the movement of athletes who have varied disabilities. In order for the organization to reach out to disabled individuals worldwide and other institutes that handle Paralympics, it has to make use of a strong sales and marketing plan meant to aid in achieving desired goals. Furthermore, considering that there is extreme discrimination towards disabled persons who most are also suffering from self-esteem, the IPC can promote their involvement in sports and other athletic activities.
Some of the primary benefits of making use of a sales and marketing plan by the International Paralympics Committee include recognition of their brand globally. Being an international organization, IPC has to reach out to countries worldwide for purposes of ensuring that they can collaborate with different associates without concentrating on a specific demographic. The ability of the brand to be recognized worldwide can enable IPC to promote its capabilities to stand out from related institutes and emphasize on their uniqueness which focuses on why they exist. From recognition, the organization is in a position to collaborate with other organizations that deal with either similar or related services primarily to impact existing Paralympics worldwide.
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According to Aanya Rose (2018), a marketing plan can influence the ability of an organization to develop innovate new product ideas. As for the case of IPC, use of sales and marketing plan in the formulation of innovative ideas can promote its development of authentic strategies that can boost the operation of the organization, its clients, and partners among other stakeholders. Furthermore, the collaboration of these stakeholders with IPC can promote the use of transforming technology together with other great tactics that can meet the needs of the global market. For instance, the organization can come up with safe and efficient equipment that Paralympics can make use of in their involvement in sports. Moreover, these new ideas can help in attracting interested or involved organizations that deal with Sports (James, 2012). A good example is a company that deals with sportswear and equipment. Besides new ideas and innovation, the use of sales and marketing plan can benefit an organization by increasing sales and reduction in expenses used. This is mostly achieved because the organization reaches the target audience and promotes the customer base intended directly aids in increasing their set goals and bottom line.
Conclusion
It is evident that for organizations to successfully achieve set goals they must implement and make use of a strategic sales and marketing plan. Apart from meeting the needs of a target audience, a sales and marketing plan influences an organization to stay on the course of their mission and vision which is among the long-term goals. In order to fulfill what is outlined in a marketing plan, an organization must ensure that it has conducted a research on the related field primarily to understand the needs of its target audiences and ways in which they can stay on top of other competitive institutes.
References
James, G. (2012, June 13). How to Sell: Value, Benefits, or Features? Retrieved June 9, 2018, from Inc.: https://www.inc.com/geoffrey-james/how-to-sell-value-benefits-or-features.html
Rose, A. (2018). The Advantages of Marketing Within an Organization . Retrieved June 9, 2018, from Small Business Chronicles: http://smallbusiness.chron.com/advantages-marketing-within-organization-63864.html
