Click up project management software application advertisement "Goodbye Walter "available at https://www.youtube.com/watch?v=rZw2V8XrRvU
This advertisement is an example of a simple strategic communication activity/campaign with a targeted audience. In addition to being short and straight to the point enabling its adoption on the online advertisements’ platforms, the Ad adopts the use of storytelling and creativity to reach the audience by providing something they can relate to. Walter (essentially a wall) represents an individual who has worked in the same office for a long time despite changing times. His incapability to adapt and change with technology and a dynamic workplace provides a significant barrier to him and his workmates preventing the smooth and efficient flow of work. This is relatable to project managers who have used the same technique to manage projects for a long time while failing to adapt to new changes in the workplace and how this is a barrier. Thus, the need for Click Up project management software
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Concept
Online marketing- online marketing provides a wide range of possibilities for which effective and strategic communication activities and campaigns can be carried out. YouTube video ads for instance range from thirty seconds to two minutes and are as such very brief and precise. Organizations can also make them as detailed and exciting as possible based on the target audience and the value being offered making them a significant channel for strategic communication in the contemporary business environment.
Theory
Integrative theory of Behavior change - Includes the Social Cognitive Theory (SCT) and Theory of Reasoned Action and they look to highlight how external variables such as adverts and strategic communications as well as individual differences and underlying beliefs and perspectives contribute to influencing behavior outcomes, attitudes, norms, and self-efficacy. The theory will be used to analyze how strategic communication impacts the intended outcomes.
